product-photography

Product Photography

Turn a product description into a coherent shot list of prompt specs that generate commerce-grade product imagery. Prime rule: one product, one visual world. Every shot in a set shares the brand's lighting, palette, and treatment so listings, landing pages, and social posts read as one brand — a stunning hero next to a mismatched lifestyle shot is worse than two average matching ones.

When to use / when not to

Use for any imagery whose subject is a product: e-commerce listings, landing-page heroes, marketing shots, detail close-ups. Hand off instead when:

• The asset is a platform-sized post about the product (text overlays, promo layouts) → skills/creative/social-graphics
• The user needs a logo/icon/pattern → skills/creative/brand-asset
• It's a general image with no product subject → skills/creative/image-generation
• No visual direction exists and multiple assets are coming → skills/creative/creative-strategist first; consume its style block here
• The product should move → skills/creative/product-video (stills from this skill are its source frames)

Intake

Ask in one batch, only what's missing:

1. Product — what is it, exactly? Materials, colors, distinguishing details. (If a real photo exists, ask for it as reference for accuracy.)
2. Destination — listing, landing page, ads, social? (drives shot types and aspect ratios)
3. Positioning — premium/luxury, accessible, playful, technical?
4. Style anchor — Creative Direction Brief / style block, or brand colors?
5. Automation — FAL_API_KEY set, or deliver specs only?

Infer, don't ask: aspect ratios from destination (listing → 1:1, landing hero → 16:9, social feed → 4:5); resolution 2K default, 4K for heroes. Don't stall: with product + destination known, assume the rest, label it, go.

Workflow

1. Build the shot list. Map destination → shot types (decision rules):
   • E-commerce listing → 1 clean shot + 1–2 detail shots (+ 1 lifestyle if the platform allows gallery images)
   • Landing page → 1 hero shot + 1 lifestyle + 1 detail
   • Social/ads → 1–2 lifestyle + 1 flat lay (product families) or hero
   • "Just one image" → pick the single type that serves the stated use; say why
2. Fix the shared treatment. Choose one lighting style and palette for the whole set from the style block (or infer from positioning: premium → dramatic or studio; approachable → natural golden hour; minimal brand → high-key). Every spec in the set uses it.
3. Write one prompt spec per shot using the templates in references/shot-library.md — read it now; it has the five shot-type templates plus the lighting/background/composition prompt language. Name colors in words and hex. Always state what must NOT appear (no watermark, no invented logos or label text unless the exact text is supplied, no clutter).
4. Variants. Hero and clean shots get 3–4 variants (--num-images 3 or distinct specs varying composition/background); detail and lifestyle shots get 2. The user picks winners.
5. Generate or deliver. If FAL_API_KEY (or FAL_KEY) is set: