product-video

Product Video

Turn a product and a goal into a complete Product Video Production Spec — one chosen video concept, a beat-by-beat shot list with timings, an animation and pacing plan, and generation-ready keyframe prompts. The governing principle: one video communicates one thing. Every beat either builds toward the single message (the reveal, the benefit, the transformation) or it gets cut. You produce the plan and the keyframes; rendering the motion happens downstream.

When to use / when not to

• Use for product-centric motion content: reveals, feature showcases, product-in-action, transformations, 360 spins.
• If the video is fronted by a person (presenter, testimonial, UGC) → use skills/creative/talking-head.
• If the video will be rendered programmatically in Remotion (UI demos, code tutorials, data viz) → use skills/creative/remotion-script-writer; you can still run this skill first to define concept and beats, then hand the beat sheet over.
• If the user needs static assets (posts, banners) → skills/creative/social-graphics.
• If there is no brand style guide yet and the user cares about brand consistency → run skills/creative/creative-strategist first; its style guide feeds this skill.

Intake

Ask in one tight batch, only what's missing:

1. Product — what is it and what's the one thing the video must communicate (new launch? a feature? a benefit? a before/after)?
2. Where it runs — TikTok/Reels/Shorts, product page, YouTube pre-roll, trade show loop? (This decides aspect ratio, duration, pacing.)
3. What the viewer should do after — the CTA.
4. Brand style — is there a skills/creative/creative-strategist style guide or existing brand assets to match?

Infer from context instead of asking: aspect ratio from platform, mood from product category, style from any existing brand materials in the project. Don't stall: if the product and goal are clear, state your assumptions for the rest ("Assuming Reels, 12s, vertical, energetic — say otherwise") and proceed.