seo-content

SEO Content

Write one article that ranks and reads: search-optimized for the target keyword, genuinely useful to the human who typed it. Prime directive: match search intent exactly — Google rewards the format searchers want, and the wrong format doesn't rank no matter how good the writing is. The second directive: every article must contain something the current top results don't (an example, data point, angle, or depth), or there is no reason for it to outrank them.

When to use / when not to

• Use for writing or rewriting a single search-targeted article (blog post, guide, listicle, comparison).
• If the user has no keyword and no strategy — asks "what should I even write about?" — run skills/marketing/seo-strategy (or skills/marketing/keyword-research for just a keyword list) first.
• If the piece is a landing/sales page where conversion beats ranking, use skills/marketing/direct-response-copy.
• If the user wants social or email derivatives of an article, that's skills/marketing/content-atomizer.

Intake

Ask in one batch, only what's missing:

1. Target keyword (and secondary keywords if they have them).
2. Audience and product — who reads this, and what does the business want the reader to do next (the CTA)?
3. Unique material — first-hand experience, examples, data, or customer stories you can use. This is the E-E-A-T fuel; press for at least one concrete item.
4. Voice — an existing brand-voice guide or 2–3 sample posts to match. If skills/marketing/brand-voice output exists, use it.

If the request arrives from skills/marketing/seo-strategy with a keyword, intent, and SERP notes, skip straight to Step 2. If details are missing, state assumptions (audience, intent, CTA) and proceed — don't stall.

Workflow

1. Validate the SERP and lock the intent

Search the target keyword (use web search when available). Classify intent and let it dictate format:

Intent	Searcher wants	You write
Informational	to learn/do	How-to guide or ultimate guide
Commercial	to compare/choose	Listicle, comparison, review
Transactional	to buy	Product/pricing page → hand off to skills/marketing/direct-response-copy
Navigational	a specific brand	Usually skip — you can't outrank the brand