product-led-growth

product-led-growth is a skill for Claude Code, Codex from saski/arnesto. It costs 83 tokens per session (617 once invoked), scanned A, a copy of product-led-growth, Unlicense.

A go-to-market strategy in which people discover, try, and adopt a product themselves, often through a free plan or trial, before buying.

In plain words
What is it for?
It is for designing self-serve onboarding, freemium or free-trial models, product-led sales, and product-qualified lead programs.
Why use it?
It reduces reliance on sales conversations before users can experience the product and uses usage data to guide growth decisions.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: installed under .agents/ (shared by several agents).

Good fit It is for designing self-serve onboarding, freemium or free-trial models, product-led sales, and product-qualified lead programs.

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Install with agentmods
npx agentmods add skills/saski/arnesto/product-led-growth
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add saski/arnesto --skill product-led-growth
Clone the repo
git clone --depth 1 https://github.com/saski/arnesto

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for product-led-growth

README.md
[![agentmods](https://agentmods.dev/badge/skills/saski/arnesto/product-led-growth/github.svg)](https://agentmods.dev/skills/saski/arnesto/product-led-growth)
Your own site
<a href="https://agentmods.dev/skills/saski/arnesto/product-led-growth"><img src="https://agentmods.dev/badge/skills/saski/arnesto/product-led-growth/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for product-led-growth

Your own site · 80×15
<a href="https://agentmods.dev/skills/saski/arnesto/product-led-growth"><img src="https://agentmods.dev/badge/skills/saski/arnesto/product-led-growth.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 83 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 617 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00083 $0.00617
Opus 5 $0.00042 $0.00309
Sonnet 5 $0.00017 $0.00123
Haiku 4.5 $0.00008 $0.00062

Measured 7d ago against content hash d44197d05a0e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

product-led-growth scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to product-led-growth — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.agents/skills/product-led-growth/SKILL.md · 62 lines

How it starts

The opening of the file, as written. The whole thing — 62 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Domain Context

This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.

Input Requirements

  • Context about your product, feature, or problem
  • Relevant data, research, or constraints (recommended but optional)
  • Clear articulation of what you're trying to achieve

Product-Led Growth (PLG)

What It Is

Product-Led Growth is a go-to-market strategy where the product itself drives acquisition, activation, retention, and monetization. Instead of relying on sales to close deals before users can try the product, PLG lets users experience value first and buy later.

The core insight: In PLG, the product does the selling. Users sign up, experience value through self-serve, and either convert themselves or become qualified leads for sales.

PLG is fundamentally Data-Led Growth (DLG). When you give away a free product, you get two things in exchange: broader reach (lower barrier to entry) and usage data that tells you which features correlate with conversion and retention. Without this data foundation, you're giving away your product for nothing.

When to Use It

Use PLG frameworks when you need to:

  • Design a freemium or free trial model for a B2B SaaS product
  • Add self-serve to a sales-led product to expand reach
  • Optimize conversion from free to paid users
  • Define product-qualified leads (PQLs) for your sales team
  • Reduce customer acquisition cost through self-serve
  • Build a hybrid PLG + sales motion (product-led sales)
  • Diagnose why free users aren't converting to paid

When Not to Use It

  • Highly complex products requiring customization
  • Very small addressable market
  • No individual use case exists
  • You lack data infrastructure
  • You want instant revenue impact — PLG takes 12+ months

Resources

People to follow:

  • Elena Verna (Substack, LinkedIn) — PLG, PLS, growth strategy
  • Hila Qu — PLG implementation, activation, growth teams

Read the full file on GitHub · 62 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 62 lines · 83 tokens per session scan A d44197d05a0e

Subscribe to this mod's changes

product-led-growth is a skill published in the GitHub repository saski/arnesto (5 stars, last pushed 4d ago), licensed Unlicense. It adds 83 tokens to every session and 617 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to product-led-growth, differing in 0 lines, and is treated as a copy.