copywriting

copywriting is a skill for Claude Code, Codex from seb1n/awesome-ai-agent-skills. It costs 57 tokens per session (1,695 once invoked), scanned A, original, MIT.

A marketing-writing workflow for creating persuasive text in different tones and formats. It uses structured approaches such as AIDA, which guides readers from attention to action, and PAS, which frames a problem and its solution.

In plain words
What is it for?
Use it for landing pages, emails, social-media ads, product descriptions, sales copy, and alternative versions for comparison.
Why use it?
It helps turn a product or idea into clear messages that address an audience's needs and encourage a specific action.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it for landing pages, emails, social-media ads, product descriptions, sales copy, and alternative versions for comparison.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/seb1n/awesome-ai-agent-skills/copywriting
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add seb1n/awesome-ai-agent-skills --skill copywriting
Clone the repo
git clone --depth 1 https://github.com/seb1n/awesome-ai-agent-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for copywriting

README.md
[![agentmods](https://agentmods.dev/badge/skills/seb1n/awesome-ai-agent-skills/copywriting/github.svg)](https://agentmods.dev/skills/seb1n/awesome-ai-agent-skills/copywriting)
Your own site
<a href="https://agentmods.dev/skills/seb1n/awesome-ai-agent-skills/copywriting"><img src="https://agentmods.dev/badge/skills/seb1n/awesome-ai-agent-skills/copywriting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for copywriting

Your own site · 80×15
<a href="https://agentmods.dev/skills/seb1n/awesome-ai-agent-skills/copywriting"><img src="https://agentmods.dev/badge/skills/seb1n/awesome-ai-agent-skills/copywriting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 57 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,695 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00057 $0.01695
Opus 5 $0.00028 $0.00847
Sonnet 5 $0.00011 $0.00339
Haiku 4.5 $0.00006 $0.00169

Measured 9d ago against content hash 74d45ab7695f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

writing-and-content/copywriting/SKILL.md · 105 lines

How it starts

The opening of the file, as written. The whole thing — 105 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Copywriting

This skill enables an AI agent to write persuasive marketing and sales copy that drives action. The agent applies proven copywriting frameworks — AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitation, Solution), BAB (Before, After, Bridge), and 4Ps (Promise, Picture, Proof, Push) — and adapts tone, voice, and structure to the brand, audience, and channel. It supports landing pages, email campaigns, social media ads, product descriptions, and more.

Workflow

  1. Define the Objective and Audience Clarify the primary goal: drive conversions, generate leads, increase brand awareness, or nurture existing customers. Identify the target audience — their pain points, desires, language patterns, and stage in the buyer's journey (awareness, consideration, decision). This determines which framework and emotional levers to use.

  2. Select a Copywriting Framework Choose the framework that best fits the objective. Use AIDA for landing pages and ads that guide readers from attention to action. Use PAS when the audience has a strong, identifiable pain point. Use BAB for case studies and transformation stories. Use 4Ps when you have strong social proof. State which framework is being applied and why.

  3. Establish Tone and Voice Define the brand voice (authoritative, friendly, playful, luxurious, bold) and the specific tone for this piece (urgent, empathetic, excited, reassuring). If brand guidelines are provided, follow them precisely. If not, infer an appropriate voice from the product category and audience.

  4. Draft the Copy Write the copy following the chosen framework's structure. Open with a strong hook. Build emotional engagement through the body — agitate the pain, paint the transformation, or stack the benefits. Close with a clear, specific CTA. Every sentence should earn its place; cut anything that does not move the reader toward the CTA.

  5. Optimize the CTA Replace generic phrases like "Submit" or "Click Here" with benefit-driven language like "Start Your Free Trial." Consider the commitment level — a free trial CTA differs from a $5,000 enterprise demo request. Use urgency elements only when they are truthful.

Read the full file on GitHub · 105 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 105 lines · 57 tokens per session scan A 74d45ab7695f

Subscribe to this mod's changes

copywriting is a skill published in the GitHub repository seb1n/awesome-ai-agent-skills (179 stars, last pushed 1mo ago), licensed MIT. It adds 57 tokens to every session and 1,695 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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