measurement-experimentation-ops

measurement-experimentation-ops is a skill for Claude Code, Codex from sergeyizmailov/knowledge-delta-skills. It costs 101 tokens per session (1,036 once invoked), scanned A, original, MIT.

A measurement and testing guide for deciding whether advertising results are real or could be random variation. It covers causal tests, directional screening, infrastructure checks, and common measurement problems across Meta and Google advertising.

In plain words
What is it for?
Use it to choose a testing approach, check for issues such as uneven group assignment or repeated result-checking, and evaluate experiments involving ads, offers, funnels, landing pages, or sales channels.
Why use it?
It helps prevent teams from scaling a campaign based on misleading results. It separates evidence that proves a change caused an outcome from results that only suggest a promising direction.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to choose a testing approach, check for issues such as uneven group assignment or repeated result-checking, and evaluate experiments involving ads, offers, funnels, landing pages, or sales channels.

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Install with agentmods
npx agentmods add skills/sergeyizmailov/knowledge-delta-skills/measurement-experimentation-ops
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add sergeyizmailov/knowledge-delta-skills --skill measurement-experimentation-ops
Clone the repo
git clone --depth 1 https://github.com/sergeyizmailov/knowledge-delta-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for measurement-experimentation-ops

README.md
[![agentmods](https://agentmods.dev/badge/skills/sergeyizmailov/knowledge-delta-skills/measurement-experimentation-ops/github.svg)](https://agentmods.dev/skills/sergeyizmailov/knowledge-delta-skills/measurement-experimentation-ops)
Your own site
<a href="https://agentmods.dev/skills/sergeyizmailov/knowledge-delta-skills/measurement-experimentation-ops"><img src="https://agentmods.dev/badge/skills/sergeyizmailov/knowledge-delta-skills/measurement-experimentation-ops/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for measurement-experimentation-ops

Your own site · 80×15
<a href="https://agentmods.dev/skills/sergeyizmailov/knowledge-delta-skills/measurement-experimentation-ops"><img src="https://agentmods.dev/badge/skills/sergeyizmailov/knowledge-delta-skills/measurement-experimentation-ops.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 101 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,036 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00101 $0.01036
Opus 5 $0.00051 $0.00518
Sonnet 5 $0.00020 $0.00207
Haiku 4.5 $0.00010 $0.00104

Measured 7d ago against content hash cd62c4b59ac9, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

measurement-experimentation-ops scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/measurement-experimentation-ops/SKILL.md · 69 lines

How it starts

The opening of the file, as written. The whole thing — 69 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Measurement & Experimentation Ops

The other skills act on measured differences; this decides whether a difference is real or noise before they do.

Pick the testing mode by the decision at stake

Three modes, different evidence bars — match to the cost of being wrong:

  1. Causal: estimates incrementality (no design proves causality without assumptions). Two sub-modes — a randomized experiment (one treatment vs a non-overlapping control/holdout, pre-sized) is the strongest; quasi-experimental causal estimation (GeoLift synthetic control, pre/post) is the fallback when you can't randomize. Use for expensive, hard-to-reverse bets: offer, funnel, landing page, "does this channel even lift sales." Cost: volume + discipline + often a Meta rep.
  2. Screening (directional): many concepts in one ad set / parallel ABO cells; delivery is UNEQUAL by design, so a "winner" is a hypothesis, not a proof. Use for high-throughput creative hunting where being fast beats being certain. Never present a screen result as validated.
  3. Infrastructure (isolate infra variance): hold the CREATIVE fixed, vary one infra axis (domain / proxy cluster / account batch) across a balanced set to attribute delivery/ban/CPM differences to infra, not creative. The grey inversion of a normal test — see meta-grey-ops/06.

Feasibility gate (grey reality — check BEFORE promising a clean test)

Causal measurement often isn't available on grey/small-account buys: too little volume to power a holdout, accounts die mid-test, no clean pixel signal, no rep for a sandboxed Conversion Lift. When you can't run causal, SAY SO and drop to the best affordable proxy (geo holdout, pre/post with tracker truth, screening) — label it directional, don't dress a screen up as a lift study. Choosing the honest weaker method beats a "causal" test that's silently contaminated.

Validity traps (each one silently flips a conclusion)

  • SRM: check the RANDOMIZED-UNIT split (a 50/50 arriving 55/45 = broken randomization/logging → invalid) — on assignment counts, NOT on spend/impressions/conversions (those diverging is a delivery effect, not SRM).
  • Peeking: Meta's A/B "end test early if a winner is found" — leave off and run the pre-set window unless Meta's sequential rule is verified (unpublished) (02).
  • Contamination: overlapping audiences between cells — Advantage+ broad bleeding into manual cells; duplicated winners cannibalizing in the auction → not clean groups. Use the A/B tool's non-overlapping split, or geo separation.
  • Conversion lag: judging before the payout event matures counts spend against unripe conversions → every fresh cohort looks like a loser. Window ≥ lag; nowcast if you must decide early (tracker-ops/03).
  • Multiple testing: screening tolerates chance winners (you re-test anyway); a causal decision needs the bar corrected for the number of comparisons.
  • Underpowered: "no significant difference" ≠ "no effect" — size first (01).

Read the full file on GitHub · 69 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago Changed · -12 lines cd62c4b59ac9
  2. 11d ago First seen · 81 lines · 101 tokens per session scan A 347473de01f1

Subscribe to this mod's changes

measurement-experimentation-ops is a skill published in the GitHub repository sergeyizmailov/knowledge-delta-skills (3 stars, last pushed 4d ago), licensed MIT. It adds 101 tokens to every session and 1,036 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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