marketing-analytics

marketing-analytics is a skill for Claude Code from shalintripathi/saas-marketing-agents. It costs 423 tokens per session (5,873 once invoked), scanned A, original, MIT.

A guide for measuring and improving marketing results for business software campaigns. It covers customer research, conversion rates, experiments, dashboards, and attribution, which links results to their marketing source.

In plain words
What is it for?
Use it to analyze campaign performance, plan A/B tests, study customers, build reporting dashboards, and evaluate the sales funnel.
Why use it?
It gives a structured way to find where campaigns lose potential customers and decide what to test or improve.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the saas-marketing plugin — 19 skills, 79 agents shipped together

Good fit Use it to analyze campaign performance, plan A/B tests, study customers, build reporting dashboards, and evaluate the sales funnel.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/shalintripathi/saas-marketing-agents/marketing-analytics
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add shalintripathi/saas-marketing-agents --skill marketing-analytics
Clone the repo
git clone --depth 1 https://github.com/shalintripathi/saas-marketing-agents

Made for: Claude Code.

Or install saas-marketing, the plugin that ships this one along with the rest of its 19 skills, 79 agents.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-analytics

README.md
[![agentmods](https://agentmods.dev/badge/skills/shalintripathi/saas-marketing-agents/marketing-analytics/github.svg)](https://agentmods.dev/skills/shalintripathi/saas-marketing-agents/marketing-analytics)
Your own site
<a href="https://agentmods.dev/skills/shalintripathi/saas-marketing-agents/marketing-analytics"><img src="https://agentmods.dev/badge/skills/shalintripathi/saas-marketing-agents/marketing-analytics/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-analytics

Your own site · 80×15
<a href="https://agentmods.dev/skills/shalintripathi/saas-marketing-agents/marketing-analytics"><img src="https://agentmods.dev/badge/skills/shalintripathi/saas-marketing-agents/marketing-analytics.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 423 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,873 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00423 $0.05873
Opus 5 $0.00211 $0.02936
Sonnet 5 $0.00085 $0.01175
Haiku 4.5 $0.00042 $0.00587

Measured 2d ago against content hash deb0dee875a2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

marketing-analytics scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/saas-marketing/skills/marketing-analytics/SKILL.md · 400 lines

How it starts

The opening of the file, as written. The whole thing — 400 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Analytics

Step 0 (always first): Load brand context

Before producing any deliverable, look for a brand-context.md file in the user's project root (also check ./.claude/brand-context.md and ./docs/brand-context.md). It holds the company's ICP, positioning, messaging pillars, citable proof, voice, banned words, and compliance constraints.

  • If it exists: read it in full and treat it as binding for this run. Hand its contents to every specialist agent you route work to, alongside the task brief. Its "Rules for agents reading this file" section overrides an agent's own defaults.
  • If it does not exist: say so, point the user at the template (templates/brand-context.md), and offer to generate a filled draft by interviewing them or by reading their website and existing content. Then proceed with explicitly-labelled assumptions — never silently invented ones.

Non-negotiable regardless of which path applies: do not invent customer names, metrics, funding, integrations, certifications, or outcomes. Only proof recorded in brand-context.md (or supplied directly in the request) may be used as fact. Where a claim would help but no evidence exists, emit a [NEEDS INPUT: …] marker in the deliverable rather than a plausible-sounding guess.


What This Is

Marketing Analytics brings together performance analysts, conversion rate optimization specialists, customer insights researchers, data storytellers, and marketing operations architects to transform data into decisions. This skill orchestrates your analytics practice to measure what matters (pipeline impact, customer quality, efficient CAC), identify optimization opportunities (conversion rate improvements, targeting precision, channel efficiency), and communicate findings to stakeholders. Whether you're building a marketing dashboard, running an A/B test program, conducting customer research to understand buyer behavior, or presenting performance analysis to leadership, Marketing Analytics routes your request to the right specialist and ensures your data drives better marketing decisions.

Read the full file on GitHub · 400 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago Changed · +8 lines · +111 tokens per session deb0dee875a2
  2. 4d ago Changed · +1 lines · +95 tokens per session 3d66832a240c
  3. 8d ago Changed · +28 tokens per session f83ae39ec050
  4. 12d ago First seen · 391 lines · 189 tokens per session scan A c2210fab278f

Subscribe to this mod's changes

marketing-analytics is a skill published in the GitHub repository shalintripathi/saas-marketing-agents (12 stars, last pushed yesterday), licensed MIT. It adds 423 tokens to every session and 5,873 once invoked, about $0.0021 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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