jab-jab-right-hook-vaynerchuk

jab-jab-right-hook-vaynerchuk is a skill for Claude Code, Codex from simbajigege/book2skills. It costs 40 tokens per session (2,169 once invoked), scanned A, original, MIT.

A guide for planning and reviewing social-media content using Gary Vaynerchuk’s “jabs and right hooks” idea: provide useful or entertaining posts before asking people to buy. It also considers how content fits each platform.

In plain words
What is it for?
Use it to critique posts, adapt campaigns for platforms such as Instagram or X, review content calendars, and decide whether a conversion request comes too early.
Why use it?
It helps prevent campaigns from asking for a sale before earning the audience’s attention and trust. It also reduces the risk of posting the same unsuitable message everywhere.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to critique posts, adapt campaigns for platforms such as Instagram or X, review content calendars, and decide whether a conversion request comes too early.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/simbajigege/book2skills/jab-jab-right-hook-vaynerchuk
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add simbajigege/book2skills --skill jab-jab-right-hook-vaynerchuk
Clone the repo
git clone --depth 1 https://github.com/simbajigege/book2skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for jab-jab-right-hook-vaynerchuk

README.md
[![agentmods](https://agentmods.dev/badge/skills/simbajigege/book2skills/jab-jab-right-hook-vaynerchuk/github.svg)](https://agentmods.dev/skills/simbajigege/book2skills/jab-jab-right-hook-vaynerchuk)
Your own site
<a href="https://agentmods.dev/skills/simbajigege/book2skills/jab-jab-right-hook-vaynerchuk"><img src="https://agentmods.dev/badge/skills/simbajigege/book2skills/jab-jab-right-hook-vaynerchuk/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for jab-jab-right-hook-vaynerchuk

Your own site · 80×15
<a href="https://agentmods.dev/skills/simbajigege/book2skills/jab-jab-right-hook-vaynerchuk"><img src="https://agentmods.dev/badge/skills/simbajigege/book2skills/jab-jab-right-hook-vaynerchuk.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 40 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,169 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to high

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • high Anti-Refusal · line 182
    Skill instructs the agent to omit warnings, disclaimers, or ethical commentary. Stripping safety caveats hides risk from the user and is a common jailbreak preamble.
    Fix: Remove instructions that suppress warnings, disclaimers, or ethical commentary. Let the agent surface safety-relevant caveats to the user.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00040 $0.02169
Opus 5 $0.00020 $0.01085
Sonnet 5 $0.00008 $0.00434
Haiku 4.5 $0.00004 $0.00217

Measured 13d ago against content hash ae46f72b636e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

jab-jab-right-hook-vaynerchuk scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/jab-jab-right-hook-vaynerchuk/SKILL.md · 210 lines

How it starts

The opening of the file, as written. The whole thing — 210 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Jab, Jab, Jab, Right Hook — Social Marketing Skill

Knowledge source: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk.

Overview

Use this skill to critique, design, or revise brand social media content so it earns attention natively before asking for conversion. It supports marketers, founders, creators, and agencies evaluating whether a post, campaign, or content calendar has enough value-giving "jabs" before the sales "right hook."

When to Use This Skill

Use this skill when the user asks:

  • "Is this social post any good?"
  • "How do I adapt this campaign for Instagram, X, Facebook, Pinterest, Tumblr, or mobile?"
  • "Are we asking for the sale too soon?"
  • "Rewrite this post so it feels native to the platform."
  • "Audit our content calendar for jabs and right hooks."

Core Principle

Great social marketing earns the right to ask. Give native, context-aware, useful or entertaining micro-content repeatedly, then make a clear conversion ask only when the audience has been served and the platform context supports it.

Workflow Inventory

Workflow User question pattern Inputs Steps Output Independent trigger? Distinct references? Triage score Should be subskill? Reason
Native post critique "Review this post" Post text, asset, platform, goal Check platform fit, interruption level, visual/text craft, ask Scored critique and rewrite Yes Yes 3 No Core workflow; dimensions must be applied together.
Jab/right-hook balance "Are we selling too much?" Calendar, funnel goal, audience state Count value asks vs conversion asks; inspect sequencing Jab/right-hook balance diagnosis Yes Yes 3 No Same output format and same criteria as content critique.
Platform adaptation "Make this work on Instagram/X/etc." Base message, platforms, asset limits Translate into platform-native language Platform-specific variants Yes Yes 3 No Independent but tightly coupled to native-content rules.
Campaign plan "Plan a campaign" Audience, product, channels, conversion goal Sequence jabs, listening, timing, right hook Campaign outline Yes No 2 No Uses the same checks, just at calendar scale.

Read the full file on GitHub · 210 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 210 lines · 40 tokens per session scan A ae46f72b636e

Subscribe to this mod's changes

jab-jab-right-hook-vaynerchuk is a skill published in the GitHub repository simbajigege/book2skills (163 stars, last pushed 17d ago), licensed MIT. It adds 40 tokens to every session and 2,169 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

marketing-strategy-pmm

Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing…

davila7/claude-code-templates · 92 tokens

loki-mode

Multi-agent autonomous startup system for Claude Code. Triggers on "Loki Mode". Orchestrates 100+ specialized agents across engineering, QA, DevOps, security, data/ML, business operations, marketing, HR, and customer success. Takes PRD to fully deployed, revenue-generating product with zero human intervention.…

davila7/claude-code-templates · 152 tokens

email-sequence

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle…

davila7/claude-code-templates · 84 tokens

qa-test-planner

Generate comprehensive test plans, manual test cases, regression test suites, and bug reports for QA engineers. Includes Figma MCP integration for design validation.

davila7/claude-code-templates · 34 tokens

gepetto

Creates detailed, sectionized implementation plans through research, stakeholder interviews, and multi-LLM review. Use when planning features that need thorough pre-implementation analysis.

davila7/claude-code-templates · 35 tokens

pydantic-ai

Build production-ready AI agents with PydanticAI — type-safe tool use, structured outputs, dependency injection, and multi-model support.

davila7/claude-code-templates · 32 tokens