competitor-deep-dive

competitor-deep-dive is a skill for Claude Code from stefanoskarakasis/Product-Marketing-Skills. It costs 116 tokens per session (7,154 once invoked), scanned A, original, MIT.

A sourced research document about one competitor, prepared for a specific business decision. It brings together dated reviews, deal evidence, recent changes, pricing, and comparisons with your offerings.

In plain words
What is it for?
Use it to investigate how a competitor wins, what customers and buyers say, where your products differ, and what actions a decision team should consider.
Why use it?
It replaces scattered competitor information with a checked record that can support strategy, pricing, sales, or product decisions.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions .claude-plugin.

Part of the pmm-competitive-intelligence plugin — 3 skills, 6 commands shipped together

Good fit Use it to investigate how a competitor wins, what customers and buyers say, where your products differ, and what actions a decision team should consider.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/stefanoskarakasis/product-marketing-skills/competitor-deep-dive
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add stefanoskarakasis/Product-Marketing-Skills --skill competitor-deep-dive
Clone the repo
git clone --depth 1 https://github.com/stefanoskarakasis/Product-Marketing-Skills

Made for: Claude Code.

Or install pmm-competitive-intelligence, the plugin that ships this one along with the rest of its 3 skills, 6 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitor-deep-dive

README.md
[![agentmods](https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/competitor-deep-dive/github.svg)](https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/competitor-deep-dive)
Your own site
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/competitor-deep-dive"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/competitor-deep-dive/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitor-deep-dive

Your own site · 80×15
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/competitor-deep-dive"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/competitor-deep-dive.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 116 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 7,154 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00116 $0.07154
Opus 5.5 $0.00046 $0.02862
Sonnet 5.5 $0.00023 $0.01431
Haiku 4.5 $0.00012 $0.00715

Measured today against content hash c3d1006c6162, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

competitor-deep-dive scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured today.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pmm-competitive-intelligence/skills/competitor-deep-dive/SKILL.md · 273 lines

How it starts

The opening of the file, as written. The whole thing — 273 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor Deep-Dive

A deep-dive is read before a decision and checked when a claim is challenged. This skill builds that document for one competitor and one decision: what they sell, what changed, what buyers and customers actually say, where we beat them, where they beat us, and what each audience should do about it. It does not keep profiles current (that is competitive-profile), does not build the one-page sales card (that is competitive-battlecard), and does not map alternatives (that is alternatives-map). It takes what those hold, adds fresh dated evidence, and proposes what it learned back into brain Section 3 for you to confirm.

Trigger

  • When: A PMM, product lead or exec needs the long, sourced view of one competitor behind a named decision, or a refresh of an earlier deep-dive.
  • Not for: The one-page sales card → competitive-battlecard. Keeping five competitors' profiles current and the roster → competitive-profile. A weekly read on what changed → signal-monitor. Mapping who buyers compare you to → alternatives-map. Registering or checking a claim → proof-points. A multi-skill competitive program → workflow-orchestrator.
  • Example prompts:
    • "Deep-dive on [competitor] for our pricing review"
    • "Deep dive on [competitor] before the RFP response"
    • "What do users really say about [competitor]?" (edge: reviews and deal evidence weigh most)
    • "Refresh the [competitor] deep-dive" (edge: compares with the last saved deep-dive)

Inputs

  • Args: The competitor (required). Optional: the decision this supports, the main audience (sales, product, exec), delivery format, depth. Missing items are asked once in Step 2.
  • Notation: Section N always means a brain section; Part N means the numbered part of the deep-dive document (Part 4 Pricing, Part 6 Deal evidence, Part 12 Brain check).
  • Defaults: Decision "general reference", audience PMM, depth standard (about 2,500 body words), delivery Google Doc. A skipped answer is stated as an assumption in Check before use.
  • Context keys:
    • /foundation/brain.md (optional, sharper with it): Sections 1 to 8, see the contract.
    • /foundation/me.md (optional): format and detail only.
    • /foundation/gaps.md (append only).
    • /context/competitor-profiles/ (newest record for this competitor, if competitive-profile keeps one), /context/deep-dives/ (earlier deep-dives), /context/battlecards/, /context/signals/ (last 90 days), /context/meta-patterns.md (guardrails).
    • ~~CRM, ~~call recordings, ~~win/loss, ~~competitive intelligence, ~~reviews, ~~company data, ~~market data, ~~team chat, ~~knowledge base, ~~cloud storage, or pasted material.
    • Brain contract: Reads: Section 1 (our offerings, permitted claims, glossary), 2 (persona, pains, triggers), 3 (alternatives, status quo, why they leave, unique capabilities, alt_shortfalls, switching_forces, objections, and the Alternatives Map block for this competitor), 4 (language preferences, forbidden phrases), 5 (why now), 6 (approved metrics, approved quotes, forbidden claims), 7 (priorities), 8 (prohibited, approvals, stakeholders). Writes: Section 3 only, as one appended Deep-Dive Field Notes block or a one-line stub, after you confirm the exact text. Never writes to: Sections 1, 2, 4, 5, 6, 7, 8.

Read the full file on GitHub · 273 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. today First seen · 273 lines · 116 tokens per session scan A c3d1006c6162

Subscribe to this mod's changes

competitor-deep-dive is a skill published in the GitHub repository stefanoskarakasis/Product-Marketing-Skills (7 stars, last pushed yesterday), licensed MIT. It adds 116 tokens to every session and 7,154 once invoked, about $0.0005 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-16.

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