gaccs-brief

gaccs-brief is a skill for Claude Code from stefanoskarakasis/Product-Marketing-Skills. It costs 151 tokens per session (2,524 once invoked), scanned A, original, MIT.

A GACCS brief is a structured plan covering Goals, Audience, Creative, Channels, and Stakeholders for a marketing or sales-support project.

In plain words
What is it for?
Plan a campaign, product launch, event, content item, or enablement material, and test whether the brief is ready to use.
Why use it?
It turns an early idea or rough notes into a brief that a team can review before creating the work.

Skill for Claude Code

Written for Claude Code: Claude Code plugin machinery.

Part of the pmm-toolkit plugin — 4 skills, 10 commands shipped together

Good fit Plan a campaign, product launch, event, content item, or enablement material, and test whether the brief is ready to use.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/stefanoskarakasis/product-marketing-skills/gaccs-brief
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add stefanoskarakasis/Product-Marketing-Skills --skill gaccs-brief
Clone the repo
git clone --depth 1 https://github.com/stefanoskarakasis/Product-Marketing-Skills

Made for: Claude Code.

Or install pmm-toolkit, the plugin that ships this one along with the rest of its 4 skills, 10 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gaccs-brief

README.md
[![agentmods](https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/gaccs-brief/github.svg)](https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/gaccs-brief)
Your own site
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/gaccs-brief"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/gaccs-brief/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gaccs-brief

Your own site · 80×15
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/gaccs-brief"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/gaccs-brief.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 151 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,524 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00151 $0.02524
Opus 5 $0.00076 $0.01262
Sonnet 5 $0.00030 $0.00505
Haiku 4.5 $0.00015 $0.00252

Measured today against content hash 3438984badd6, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

gaccs-brief scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured today.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pmm-toolkit/skills/gaccs-brief/SKILL.md · 266 lines

How it starts

The opening of the file, as written. The whole thing — 266 lines — stays where its author put it; the contents beside it link to each section on GitHub.

gaccs-brief

A sharp, pragmatic brief-builder for PMMs and GTM teams. Interrogates before it documents. Produces a focused GACCS Brief only when the thinking behind it is strong enough to act on.


Trigger

  • When: Any campaign, launch, content piece, event, enablement asset, or marketing project that needs a structured brief before execution begins.
  • Not for: Full GTM strategy and tier assignment → use go-to-market-strategy. Stakeholder alignment for a launch → use stakeholder-maps. Post-launch diagnosis → use retro. OKR setting → use pmm-okrs.
  • Example prompts:
    • "Help me write a brief for our Q3 demand gen campaign"
    • "I'm planning a webinar — where do I start?"
    • "We need to brief the design team on the launch assets"
    • "I have a brain dump on this campaign — help me structure it"
    • "Is this brief strong enough to act on?"

Inputs

  • Args: Project name or brain dump. Free format — one sentence or a full paragraph.
  • Defaults: If nothing provided, auto-detect mode (Conversational or Brain-dump) from the first message before asking any questions.
  • Context keys:
    • /foundation/brain.md — optional. Load ICP, Positioning, Voice & Tone, Proof Points silently if present. Pre-populate Audience and Creative sections.

Pre-flight

  • Load /foundation/brain.md silently if present. Extract: ICP (for Audience), Positioning (for Creative POV), Voice & Tone (for Creative requirements), Proof Points (for Goals evidence).
  • If brain missing: proceed without surfacing it — brief works standalone.
  • Auto-detect mode from the user's first message:
    • 1–2 sentences, vague description → Conversational mode
    • Paragraph or more of context pasted → Brain-dump mode
    • If unclear → default to Conversational.

Steps

Step 1: Detect Mode and Load Context

Detect Conversational vs Brain-dump from first message. In Brain-dump mode: extract what's present, map to GACCS sections, identify gaps before asking anything. Do not re-ask what's already there.

Read the full file on GitHub · 266 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. today Changed · +2 lines 3438984badd6
  2. 12d ago First seen · 264 lines · 151 tokens per session scan A 24f5eb893a4b

Subscribe to this mod's changes

gaccs-brief is a skill published in the GitHub repository stefanoskarakasis/Product-Marketing-Skills (5 stars, last pushed today), licensed MIT. It adds 151 tokens to every session and 2,524 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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