positioning-ideas

positioning-ideas is a skill for Claude Code from stefanoskarakasis/Product-Marketing-Skills. It costs 66 tokens per session (2,524 once invoked), scanned A, original, MIT.

A brainstorming tool for creating three to five genuinely different ways to position a product against named alternatives, including the current way people solve the problem. It produces options to choose from, not final marketing copy.

In plain words
What is it for?
Use it to explore product positioning before a positioning statement or campaign is written. It can compare each idea with competitors or the status quo and identify the different territory each one could claim.
Why use it?
It prevents teams from committing too early to several versions of the same claim. Comparing distinct directions makes it easier to choose a clear place in the market before writing the final message.

Skill for Claude Code

Written for Claude Code: Claude Code plugin machinery.

Part of the pmm-growth plugin — 3 skills, 3 commands shipped together

Good fit Use it to explore product positioning before a positioning statement or campaign is written. It can compare each idea with competitors or the status quo and identify the different territory each one could claim.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/stefanoskarakasis/product-marketing-skills/positioning-ideas
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add stefanoskarakasis/Product-Marketing-Skills --skill positioning-ideas
Clone the repo
git clone --depth 1 https://github.com/stefanoskarakasis/Product-Marketing-Skills

Made for: Claude Code.

Or install pmm-growth, the plugin that ships this one along with the rest of its 3 skills, 3 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for positioning-ideas

README.md
[![agentmods](https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/positioning-ideas/github.svg)](https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/positioning-ideas)
Your own site
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/positioning-ideas"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/positioning-ideas/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for positioning-ideas

Your own site · 80×15
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/positioning-ideas"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/positioning-ideas.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 66 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,524 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00066 $0.02524
Opus 5 $0.00033 $0.01262
Sonnet 5 $0.00013 $0.00505
Haiku 4.5 $0.00007 $0.00252

Measured today against content hash f11fc7b05bb7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

positioning-ideas scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured today.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pmm-growth/skills/positioning-ideas/SKILL.md · 262 lines

How it starts

The opening of the file, as written. The whole thing — 262 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Positioning Ideas

How This Works

positioning-messaging BUILD mode produces one finished, gated positioning statement — that's deliberate, since shipping copy needs a 7-point verification gate behind it. But choosing a direction in the first place is a different job: before committing to one statement, it's often more useful to see 3-5 genuinely different angles side by side, each opening different unclaimed territory, and pick (or blend) one. This skill exists for that moment only — divergent, ungated, disposable brainstorm output. It writes nothing durable and produces no shippable copy on its own. Every option it hands back must be run through positioning-messaging's BUILD mode and its gate before it becomes real positioning copy — this skill explicitly does not replace that gate, it feeds it.

Step 0 — Load brain Section 1 (Product), Section 2 (ICP), and Section 3 (Alternatives & Positioning) — hard-block if Section 3 has fewer than 3 named alternatives including status quo, since divergent positioning options are meaningless without knowing what's actually being differentiated from.

Step 1 — Confirm the target segment (from a recent beachhead-segment or buyer-personas session if one exists, or ask directly).

Step 2 — For each named alternative in Section 3, identify the specific unclaimed territory it leaves open — the thing that alternative structurally can't claim, not a generic "we're better" gap.

Step 3 — Generate 3-5 divergent positioning statement options, each tied to a different alternative's gap, each including a positioning statement, strategic rationale, supporting message, and the specific competitive advantage that makes the claim credible.

Step 4 — Self-check for actual divergence — options that differ only in wording but claim the same territory get collapsed or flagged, not delivered as if they were distinct choices.

Step 5 — Learning Close: log the session to /context/skill-sessions.md, and hand off explicitly to positioning-messaging BUILD mode for whichever option (or blend) gets chosen.

Read the full file on GitHub · 262 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. today Changed · +3 lines f11fc7b05bb7
  2. 4d ago First seen · 259 lines · 66 tokens per session scan A 1d060926f7ba

Subscribe to this mod's changes

positioning-ideas is a skill published in the GitHub repository stefanoskarakasis/Product-Marketing-Skills (5 stars, last pushed yesterday), licensed MIT. It adds 66 tokens to every session and 2,524 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-08.

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