product-marketing-context

Product Marketing Context (The Brain)

Stop re-explaining your company, your buyer, and your competitors to every tool you use. Answer these questions once, in about 15 minutes, and every other skill in this stack reads the answers automatically instead of asking again.

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Trigger

• When: Building the GTM brain for the first time, editing a section, or running a health audit on the existing brain.
• Not for: Any skill that reads the brain rather than builds it — every brain-dependent skill in this stack routes here first if the brain is missing, then uses its own Trigger. This skill has no downstream overlap since it is upstream of everything else.
• Example prompts:
  • "Build my brain"
  • "Set up my GTM foundation"
  • "Audit my brain"
  • "Update my ICP"
  • "Check brain health"

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Inputs

• Args: None required — the wizard (Step 2) asks one question at a time. A pitch deck, pricing page, or win/loss doc pasted in advance speeds this up but isn't required.
• Defaults: No brain found → start the wizard from Section 1. Brain exists → load silently and offer [View current] [Edit a section] [Run health audit].
• Context keys:
  • /foundation/brain.md — read if it exists (load silently, skip answered sections); written to, section by section, only after user confirmation.
  • .agents/*.md, .claude/*.md — optional legacy files; offered for migration if found.
  • Brain contract: Reads all 6 sections if present. Writes: any section, but only after explicit user confirmation of the exact before/after (Operating Rule 1).

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Pre-flight

• Check /foundation/brain.md — see Step 1 (Detect Brain State).
• Check for legacy files (.agents/*.md, .claude/*.md) and offer migration if found.
• No hard block: this skill is the entry point for users with no brain at all.

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How It Works

┌─────────────────────────────────────────────────────────────────┐
│                    PRODUCT MARKETING CONTEXT                     │
├─────────────────────────────────────────────────────────────────┤
│  ALWAYS (works standalone)                                       │
│  ✓ You tell me: product, ICP, alternatives, voice, market,      │
│    proof points — one section at a time                         │
│  ✓ Output: /foundation/brain.md, confirmed section by section   │
│  ✓ Pushes back on vague answers before storing them             │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (when you connect your tools)                      │
│  + Docs/Drive: pulls company overview and product facts          │
│  + CRM: pulls win/loss reasons and deal data to sharpen ICP      │
└─────────────────────────────────────────────────────────────────┘