value-prop-statements

value-prop-statements is a skill for Claude Code from stefanoskarakasis/Product-Marketing-Skills. It costs 77 tokens per session (2,366 once invoked), scanned A, original, MIT.

A skill for adapting an established positioning statement into value propositions for specific customer segments or communication channels. A value proposition states the useful outcome a product offers to a particular audience.

In plain words
What is it for?
Use it to create segment-specific sales copy, channel-specific marketing messages, onboarding text, or testable wording variants.
Why use it?
It supports fast copy changes without reopening the full positioning exercise. It also identifies variants that contradict or drift from the source statement.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: mentions .claude-plugin.

Part of the pmm-growth plugin — 5 skills, 5 commands shipped together

Good fit Use it to create segment-specific sales copy, channel-specific marketing messages, onboarding text, or testable wording variants.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/stefanoskarakasis/product-marketing-skills/value-prop-statements
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add stefanoskarakasis/Product-Marketing-Skills --skill value-prop-statements
Clone the repo
git clone --depth 1 https://github.com/stefanoskarakasis/Product-Marketing-Skills

Made for: Claude Code.

Or install pmm-growth, the plugin that ships this one along with the rest of its 5 skills, 5 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for value-prop-statements

README.md
[![agentmods](https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/value-prop-statements/github.svg)](https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/value-prop-statements)
Your own site
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/value-prop-statements"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/value-prop-statements/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for value-prop-statements

Your own site · 80×15
<a href="https://agentmods.dev/skills/stefanoskarakasis/product-marketing-skills/value-prop-statements"><img src="https://agentmods.dev/badge/skills/stefanoskarakasis/product-marketing-skills/value-prop-statements.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 77 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,366 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00077 $0.02366
Opus 5.5 $0.00031 $0.00946
Sonnet 5.5 $0.00015 $0.00473
Haiku 4.5 $0.00008 $0.00237

Measured 8d ago against content hash 453c54629fdc, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

value-prop-statements scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

pmm-growth/skills/value-prop-statements/SKILL.md · 244 lines

How it starts

The opening of the file, as written. The whole thing — 244 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Value Prop Statements

How This Works

positioning-messaging builds the canonical positioning statement once, through a full 6-phase Dunford process — that's expensive, deliberate, and shouldn't be re-run every time a new segment or channel needs copy. This skill is the fast sibling: it takes that already-set positioning (or brain Section 3's alternatives-anchored gap statement) as fixed input and rapidly produces multiple segment- or channel-specific value proposition statements from it — the growth team's tool for cranking out testable copy variants without re-litigating positioning each time. Every statement it produces must trace back to the canonical positioning — if a variant contradicts or drifts from it, that's a signal to escalate back to positioning-messaging, not something this skill quietly resolves on its own.

Step 0 — Load the canonical positioning statement (brain Section 1 product context, Section 3 alternatives/gap statement, or a freshly-pasted positioning statement from positioning-messaging output) and brain Section 2 (ICP) if present.

Step 1 — Confirm the source positioning. Ask for one if none exists. If what's given is only a vague product description, ask for the missing piece (the alternative or the differentiator). This skill fans out a positioning the user supplies; it doesn't invent one.

Step 2 — Identify target segments/channels for this batch (from buyer-personas output if a recent session exists, brain ICP, or direct ask).

Step 3 — Generate one value-prop statement per segment/channel: benefit, feature/capability that makes it possible, audience-specific language.

Step 4 — Trace-check every statement back to the canonical positioning — flag any that drift or contradict it rather than silently delivering them.

Step 5 — Learning Close: log the session to /context/skill-sessions.md.


Trigger

  • When: You already have a set positioning statement and need it translated into segment-specific, channel-specific, or persona-specific value-prop copy for marketing, sales, or onboarding.

Read the full file on GitHub · 244 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago Changed · -2 lines · -9 tokens per session 453c54629fdc
  2. 16d ago Changed 87c3e0186474
  3. 17d ago Changed · -4 lines d65ba05bd85a
  4. 1mo ago Changed · +2 lines 2863f7a5acec
  5. 1mo ago First seen · 248 lines · 86 tokens per session scan A 1358c6464109

Subscribe to this mod's changes

value-prop-statements is a skill published in the GitHub repository stefanoskarakasis/Product-Marketing-Skills (8 stars, last pushed yesterday), licensed MIT. It adds 77 tokens to every session and 2,366 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-04.

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