competitor-content-analysis

competitor-content-analysis is a skill for Claude Code from superamped/ai-marketing-skills. It costs 51 tokens per session (2,391 once invoked), scanned A, original, MIT.

A research guide for examining what a competitor publishes and which parts of its website may attract search visitors.

In plain words
What is it for?
Use it to inventory a competitor’s website, study its blog and guides, estimate which content performs well, and find content gaps.
Why use it?
It helps reveal a competitor’s content themes, search approach, and missing topics before planning your own publishing work.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ai-marketing-skills plugin — 18 skills shipped together

Good fit Use it to inventory a competitor’s website, study its blog and guides, estimate which content performs well, and find content gaps.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/superamped/ai-marketing-skills/competitor-content-analysis
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add superamped/ai-marketing-skills --skill competitor-content-analysis
Clone the repo
git clone --depth 1 https://github.com/superamped/ai-marketing-skills

Made for: Claude Code.

Or install ai-marketing-skills, the plugin that ships this one along with the rest of its 18 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitor-content-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/superamped/ai-marketing-skills/competitor-content-analysis/github.svg)](https://agentmods.dev/skills/superamped/ai-marketing-skills/competitor-content-analysis)
Your own site
<a href="https://agentmods.dev/skills/superamped/ai-marketing-skills/competitor-content-analysis"><img src="https://agentmods.dev/badge/skills/superamped/ai-marketing-skills/competitor-content-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitor-content-analysis

Your own site · 80×15
<a href="https://agentmods.dev/skills/superamped/ai-marketing-skills/competitor-content-analysis"><img src="https://agentmods.dev/badge/skills/superamped/ai-marketing-skills/competitor-content-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 51 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,391 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00051 $0.02391
Opus 5 $0.00026 $0.01196
Sonnet 5 $0.00010 $0.00478
Haiku 4.5 $0.00005 $0.00239

Measured 12d ago against content hash 11968e4f0b61, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

competitor-content-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/research/competitor-content-analysis/SKILL.md · 216 lines

How it starts

The opening of the file, as written. The whole thing — 216 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor Content Analysis

Usage

Use before building or refreshing your content strategy — map the competitive content landscape first. Also useful for identifying content gaps and opportunities vs. a specific competitor, or understanding what's earning a competitor organic traffic and why.

Process

Step 1: Gather Inputs

Ask the user for:

  1. Competitor name — the company to analyze
  2. Competitor URL — their homepage domain
  3. Your product description — what you sell and who it's for (needed to assess relevance of competitor content)
  4. Keyword data (optional) — if the user has previously run competitor-keyword-analysis, they can provide that data. Otherwise, this skill will attempt to pull it via Keywords Everywhere MCP if connected.

Step 2: Content Inventory via Sitemap

Fetch {url}/sitemap.xml (and {url}/sitemap_index.xml if it's an index). Extract:

  • Total page count by section (blog, guides, resources, docs, landing pages, etc.)
  • URL patterns — how content is organized (/blog/, /resources/, /guides/, /learn/, /glossary/, /templates/, /vs/, /alternatives/, /compare/)
  • Publication dates — when pages were published (if sitemap includes <lastmod>)
  • Publishing velocity — how many new pages per month (recent 6 months)

If sitemap is unavailable, fall back to fetching the blog index and resource pages, then use keyword data to infer content scope from ranking URLs.

Step 3: Content Categorization

From the sitemap URLs and page fetches, categorize content into types:

Content Type URL Patterns to Look For What It Signals
Blog posts /blog/, /posts/ Core content engine — topics, frequency, depth
Guides / pillar pages /guides/, /learn/, /resources/, /academy/ Hub-and-spoke SEO strategy, authority building
Comparison pages /vs/, /compare/, /alternatives/, *-vs-*, *-alternative* Commercial intent capture, direct competitor targeting
"Best of" / listicle pages best-*, top-* Category keyword capture
Glossary / definitions /glossary/, /dictionary/, what-is-* Programmatic SEO, awareness-stage traffic
Templates / tools /templates/, /tools/, /calculator/, /generator/ Product-led content, high-intent capture
Case studies /case-studies/, /customers/, /success-stories/ Social proof content, bottom-of-funnel
Webinars / video /webinars/, /events/, /videos/ Event-driven content, lead capture
White papers / ebooks /whitepapers/, /ebooks/, /reports/ Gated content for lead gen
Landing pages /solutions/, /for/, /use-cases/ Segment-specific or use-case-specific targeting
Changelog / updates /changelog/, /updates/, /whats-new/ Product velocity signaling

Read the full file on GitHub · 216 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 216 lines · 51 tokens per session scan A 11968e4f0b61

Subscribe to this mod's changes

competitor-content-analysis is a skill published in the GitHub repository superamped/ai-marketing-skills (67 stars, last pushed 24d ago), licensed MIT. It adds 51 tokens to every session and 2,391 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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