competitor-site-analysis

competitor-site-analysis is a skill for Claude Code from superamped/ai-marketing-skills. It costs 47 tokens per session (1,313 once invoked), scanned A, original, MIT.

A workflow for inspecting a competitor’s public website and organizing evidence about its message, prices, features, customer proof, and hiring. It requires the competitor’s name and website address.

In plain words
What is it for?
Use it to collect information for competitor research and prepare material for later comparisons.
Why use it?
It gives you a structured competitor profile instead of requiring manual browsing across several pages.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ai-marketing-skills plugin — 18 skills shipped together

Good fit Use it to collect information for competitor research and prepare material for later comparisons.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/superamped/ai-marketing-skills/competitor-site-analysis
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add superamped/ai-marketing-skills --skill competitor-site-analysis
Clone the repo
git clone --depth 1 https://github.com/superamped/ai-marketing-skills

Made for: Claude Code.

Or install ai-marketing-skills, the plugin that ships this one along with the rest of its 18 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitor-site-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/superamped/ai-marketing-skills/competitor-site-analysis/github.svg)](https://agentmods.dev/skills/superamped/ai-marketing-skills/competitor-site-analysis)
Your own site
<a href="https://agentmods.dev/skills/superamped/ai-marketing-skills/competitor-site-analysis"><img src="https://agentmods.dev/badge/skills/superamped/ai-marketing-skills/competitor-site-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitor-site-analysis

Your own site · 80×15
<a href="https://agentmods.dev/skills/superamped/ai-marketing-skills/competitor-site-analysis"><img src="https://agentmods.dev/badge/skills/superamped/ai-marketing-skills/competitor-site-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 47 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,313 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00047 $0.01313
Opus 5 $0.00023 $0.00656
Sonnet 5 $0.00009 $0.00263
Haiku 4.5 $0.00005 $0.00131

Measured 12d ago against content hash 0fe41be915a4, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

competitor-site-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/research/competitor-site-analysis/SKILL.md · 137 lines

How it starts

The opening of the file, as written. The whole thing — 137 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor Site Analysis

Usage

Use for a quick website data pull on a competitor, or as a first step before deeper analysis. Produces a structured 5-section profile from publicly available website information.

Process

Step 1: Gather Inputs

Ask the user for:

  1. Competitor name — the company to analyze
  2. Competitor URL — their homepage URL
  3. Specific sections to focus on (optional) — default: all 5

Step 2: Validate & Fetch

Confirm you have competitor name and URL. Fetch the homepage to verify it's reachable.

If the site is unreachable, behind a login wall, or returns errors — tell the user and stop.

Step 3: Fetch Website Pages

Fetch up to 6 pages. Adapt URLs based on what the site actually has — not every site uses the same paths.

Page Typical URLs to Try What to Extract
Homepage / Tagline, headline, value prop, target audience signals, trust badges, social proof
Pricing /pricing, /plans Model, tiers, price points, value metric, free tier, annual discount, trial, feature-by-tier gating
Features /features, /product Key features, integrations, platform capabilities
About /about, /about-us, /company Founded, team size signals, stage/funding signals, mission
Customers /customers, /case-studies Customer logos, testimonials, case study count, industries served
Careers /careers, /jobs, /about/careers Open roles by department, total headcount signals, strategic hiring patterns

If a page doesn't exist (404, redirect to homepage), skip it and note "not found" for that section. Don't guess.

Step 4: Structure Findings

Organize extracted data into 5 sections:

Section 1: Company Overview
  • Tagline (their words, not yours)
  • Founded / age signals
  • Stage / funding signals (bootstrapped, seed, Series X — based on about page, team size, office count)
  • Team size signals (exact if stated, otherwise estimate from about page)
  • Headquarters / markets
  • Primary GTM motion: PLG / sales-led / content-led / community-led (based on homepage CTA — "Start free" vs. "Book a demo" vs. both)
  • Partnerships / integrations as distribution (from features page or homepage)

Read the full file on GitHub · 137 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 137 lines · 47 tokens per session scan A 0fe41be915a4

Subscribe to this mod's changes

competitor-site-analysis is a skill published in the GitHub repository superamped/ai-marketing-skills (67 stars, last pushed 25d ago), licensed MIT. It adds 47 tokens to every session and 1,313 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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