conversion-audit

conversion-audit is a skill for Claude Code from superamped/ai-marketing-skills. It costs 59 tokens per session (3,107 once invoked), scanned A, original, MIT.

A 53-point checklist for reviewing landing pages, sales pages, product pages, and advertising destinations.

In plain words
What is it for?
Use it for pre-launch reviews, conversion problem diagnosis, and prioritising changes to page copy, layout, calls to action, and credibility signals.
Why use it?
It helps diagnose why a page may receive visitors but fail to turn them into customers by examining its message, design, proof, and next steps.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ai-marketing-skills plugin — 18 skills shipped together

Good fit Use it for pre-launch reviews, conversion problem diagnosis, and prioritising changes to page copy, layout, calls to action, and credibility signals.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/superamped/ai-marketing-skills/conversion-audit
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add superamped/ai-marketing-skills --skill conversion-audit
Clone the repo
git clone --depth 1 https://github.com/superamped/ai-marketing-skills

Made for: Claude Code.

Or install ai-marketing-skills, the plugin that ships this one along with the rest of its 18 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for conversion-audit

README.md
[![agentmods](https://agentmods.dev/badge/skills/superamped/ai-marketing-skills/conversion-audit/github.svg)](https://agentmods.dev/skills/superamped/ai-marketing-skills/conversion-audit)
Your own site
<a href="https://agentmods.dev/skills/superamped/ai-marketing-skills/conversion-audit"><img src="https://agentmods.dev/badge/skills/superamped/ai-marketing-skills/conversion-audit/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for conversion-audit

Your own site · 80×15
<a href="https://agentmods.dev/skills/superamped/ai-marketing-skills/conversion-audit"><img src="https://agentmods.dev/badge/skills/superamped/ai-marketing-skills/conversion-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 59 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,107 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00059 $0.03107
Opus 5 $0.00030 $0.01554
Sonnet 5 $0.00012 $0.00621
Haiku 4.5 $0.00006 $0.00311

Measured 12d ago against content hash 9a2da49bfdb1, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

conversion-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/conversion/conversion-audit/SKILL.md · 272 lines

How it starts

The opening of the file, as written. The whole thing — 272 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Conversion Audit

Usage

Use when auditing a landing page, sales page, or product page before launch, diagnosing why a page gets traffic but doesn't convert, reviewing ad landing pages before spending on paid media, or checking a page against direct response best practices.

Framework Reference

This audit synthesises two complementary direct-response principles:

Narrative arc (pain → dream → fix) — A landing page that sells follows a story, not a feature list.

Pain → Sandwich → Dream → Sandwich → Fix → Sandwich → CTA (wrapped in dream)

Each section transitions via "sandwiches" — brief passages that bounce between hope and reality to create tension. The page stars the customer, not the product.

Conversion mechanics (clarity → desire → credibility → action) — Every landing page must achieve clarity (hero divider), intensify desire (fascinations / value teasing), earn credibility (confidence signals + testimonial walls), and compel immediate action (urgency + friction removal).

Key vocabulary:

  • Crispy = specific, concrete, vivid copy drawn from customer research (vs. "soggy" vague platitudes)
  • Obliteration = each dream word directly cancels a specific pain word (fear → confidence, streaky → flawless)
  • Sandwich = a transition between sections that steps forward and back to create drama
  • Active frame = copy shifts from passive/fearful to active/imperative as it moves toward the CTA
  • Slippery slide = every element's job is to compel reading the next element
  • 50ms trust = visitors decide in 50 milliseconds whether they trust a page — before reading a word
  • LISH = Length Implies Strength Heuristic — a wall of proof signals substance

Process

Step 1: Fetch & Parse

Fetch the URL provided by the user. Extract:

  • Full rendered page content (text, headings, images, CTAs)
  • Page structure and visual flow (section order, above-fold content)
  • All CTAs (buttons, forms, links) — text, placement, and frequency
  • Social proof elements (testimonials, logos, stats, reviews)
  • Any pricing or offer information visible on the page

Read the full file on GitHub · 272 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 272 lines · 59 tokens per session scan A 9a2da49bfdb1

Subscribe to this mod's changes

conversion-audit is a skill published in the GitHub repository superamped/ai-marketing-skills (67 stars, last pushed 25d ago), licensed MIT. It adds 59 tokens to every session and 3,107 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

newsjack-detector

Monitor current news and reaction signals, then decide which are credible newsjacking opportunities for a client. Uses the local monitoring engine for evidence, but the skill owns PR judgment, brand safety, standing, decay, angle fit, and handoff.

elvisun/newsjack · 54 tokens

crisis-holding

Draft crisis holding statements, journalist Q&A posture, and what-not-to-say guidance from confirmed incident facts, with a hard legal-counsel gate. Builds each statement through proven crisis-comms frameworks (holding-statement anatomy, SCCT, CAP order, the legitimate non-answer, bridge/flag/block).

elvisun/newsjack · 67 tokens

voice-extractor

Capture a user's real writing voice from 5-20 prior samples, store a local voice.yaml fingerprint, and enforce it on newsjack drafts so AI tells disappear. Measures voice with named stylometry lenses (Burrows's Delta function-word vector, MATTR lexical diversity, sentence-length burstiness, Biber Dimension-1 register…

elvisun/newsjack · 90 tokens

find-journalists

Build, refine, dedupe, and enrich small fit-checked journalist lists for newsjack campaigns. Uses the newsjack CLI (preferred) or the medialyst MCP for news search and journalist enrichment, and falls back to a best-effort local mode with no verified contacts; the agent owns how returned data is organized.

elvisun/newsjack · 69 tokens

fact-check

Extract factual claims from PR copy, verify each claim independently, attach concrete citations, and warn when certainty is low. Runs each claim through proven newsroom verification methods (lateral reading, source-tier climbing, provenance pillars, triangulation, calibrated rating) and puts the burden of proof on the…

elvisun/newsjack · 85 tokens

pr-calendar

Turn the Medialyst PR calendar feed into a brand-specific, lead-time-aware plan. Pull source-backed upcoming moments, keep only the few a brand has real standing to own, schedule backward from the event date, screen out tone-deaf hooks, and hand selected moments to angle and journalist prep ahead of time. The planned…

elvisun/newsjack · 78 tokens