conversion-audit

conversion-audit is a skill for Claude Code from superamped/ai-marketing-skills. It costs 59 tokens per session (3,107 once invoked), scanned A, original, MIT.

A 53-point checklist for reviewing landing pages, sales pages, product pages, and advertising destinations.

In plain words
What is it for?
Use it for pre-launch reviews, conversion problem diagnosis, and prioritising changes to page copy, layout, calls to action, and credibility signals.
Why use it?
It helps diagnose why a page may receive visitors but fail to turn them into customers by examining its message, design, proof, and next steps.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the ai-marketing-skills plugin — 18 skills shipped together

Good fit Use it for pre-launch reviews, conversion problem diagnosis, and prioritising changes to page copy, layout, calls to action, and credibility signals.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/superamped/ai-marketing-skills/conversion-audit
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add superamped/ai-marketing-skills --skill conversion-audit
Clone the repo
git clone --depth 1 https://github.com/superamped/ai-marketing-skills

Made for: Claude Code.

Or install ai-marketing-skills, the plugin that ships this one along with the rest of its 18 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for conversion-audit

README.md
[![agentmods](https://agentmods.dev/badge/skills/superamped/ai-marketing-skills/conversion-audit/github.svg)](https://agentmods.dev/skills/superamped/ai-marketing-skills/conversion-audit)
Your own site
<a href="https://agentmods.dev/skills/superamped/ai-marketing-skills/conversion-audit"><img src="https://agentmods.dev/badge/skills/superamped/ai-marketing-skills/conversion-audit/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for conversion-audit

Your own site · 80×15
<a href="https://agentmods.dev/skills/superamped/ai-marketing-skills/conversion-audit"><img src="https://agentmods.dev/badge/skills/superamped/ai-marketing-skills/conversion-audit.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 59 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,107 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00059 $0.03107
Opus 5.5 $0.00024 $0.01243
Sonnet 5.5 $0.00012 $0.00621
Haiku 4.5 $0.00006 $0.00311

Measured 1mo ago against content hash 9a2da49bfdb1, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

conversion-audit scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/conversion/conversion-audit/SKILL.md · 272 lines

How it starts

The opening of the file, as written. The whole thing — 272 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Conversion Audit

Usage

Use when auditing a landing page, sales page, or product page before launch, diagnosing why a page gets traffic but doesn't convert, reviewing ad landing pages before spending on paid media, or checking a page against direct response best practices.

Framework Reference

This audit synthesises two complementary direct-response principles:

Narrative arc (pain → dream → fix) — A landing page that sells follows a story, not a feature list.

Pain → Sandwich → Dream → Sandwich → Fix → Sandwich → CTA (wrapped in dream)

Each section transitions via "sandwiches" — brief passages that bounce between hope and reality to create tension. The page stars the customer, not the product.

Conversion mechanics (clarity → desire → credibility → action) — Every landing page must achieve clarity (hero divider), intensify desire (fascinations / value teasing), earn credibility (confidence signals + testimonial walls), and compel immediate action (urgency + friction removal).

Key vocabulary:

  • Crispy = specific, concrete, vivid copy drawn from customer research (vs. "soggy" vague platitudes)
  • Obliteration = each dream word directly cancels a specific pain word (fear → confidence, streaky → flawless)
  • Sandwich = a transition between sections that steps forward and back to create drama
  • Active frame = copy shifts from passive/fearful to active/imperative as it moves toward the CTA
  • Slippery slide = every element's job is to compel reading the next element
  • 50ms trust = visitors decide in 50 milliseconds whether they trust a page — before reading a word
  • LISH = Length Implies Strength Heuristic — a wall of proof signals substance

Process

Step 1: Fetch & Parse

Fetch the URL provided by the user. Extract:

  • Full rendered page content (text, headings, images, CTAs)
  • Page structure and visual flow (section order, above-fold content)
  • All CTAs (buttons, forms, links) — text, placement, and frequency
  • Social proof elements (testimonials, logos, stats, reviews)
  • Any pricing or offer information visible on the page

Read the full file on GitHub · 272 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 272 lines · 59 tokens per session scan A 9a2da49bfdb1

Subscribe to this mod's changes

conversion-audit is a skill published in the GitHub repository superamped/ai-marketing-skills (73 stars, last pushed 2mo ago), licensed MIT. It adds 59 tokens to every session and 3,107 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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