identifying-competitors

identifying-competitors is a skill for Claude Code from SupercmoHQ/superCMO-skills. It costs 74 tokens per session (798 once invoked), scanned A, original, Apache-2.0.

A workflow for finding the businesses a brand competes with. It reads the brand's website, searches for alternatives buyers may consider, and produces a shortlist with names and websites.

In plain words
What is it for?
Use it to discover competitors, refresh an existing competitor list, and confirm the brand and its website before research.
Why use it?
It replaces an informal competitor list with research tied to what the brand sells and how customers shop.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the supercmo plugin — 23 skills, 1 MCP server shipped together

Good fit Use it to discover competitors, refresh an existing competitor list, and confirm the brand and its website before research.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/supercmohq/supercmo-skills/identifying-competitors
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add SupercmoHQ/superCMO-skills --skill identifying-competitors
Clone the repo
git clone --depth 1 https://github.com/SupercmoHQ/superCMO-skills

Made for: Claude Code.

Or install supercmo, the plugin that ships this one along with the rest of its 23 skills, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for identifying-competitors

README.md
[![agentmods](https://agentmods.dev/badge/skills/supercmohq/supercmo-skills/identifying-competitors/github.svg)](https://agentmods.dev/skills/supercmohq/supercmo-skills/identifying-competitors)
Your own site
<a href="https://agentmods.dev/skills/supercmohq/supercmo-skills/identifying-competitors"><img src="https://agentmods.dev/badge/skills/supercmohq/supercmo-skills/identifying-competitors/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for identifying-competitors

Your own site · 80×15
<a href="https://agentmods.dev/skills/supercmohq/supercmo-skills/identifying-competitors"><img src="https://agentmods.dev/badge/skills/supercmohq/supercmo-skills/identifying-competitors.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 74 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 798 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector warn 7 Sept 2026
SkillSpector: 1 finding, up to medium

These are SkillSpector’s own severities. On a checked sample its high-severity flags on skills were ~96% false positives — a documented command, a public API, a “never do X” rule — so we show them as a caution to read, not a verdict. Why →

  • medium Excessive Agency · line 46
    Skill enables autonomous high-impact decisions without human-in-the-loop verification. Critical operations (destructive commands, financial transactions, data deletion) should require explicit user confirmation.
    Fix: Add human-in-the-loop confirmation for destructive, irreversible, or high-impact operations. Never auto-execute commands that modify files, send data, or alter system state.
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00074 $0.00798
Opus 5 $0.00037 $0.00399
Sonnet 5 $0.00015 $0.00160
Haiku 4.5 $0.00007 $0.00080

Measured 10d ago against content hash 0364154808b6, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

identifying-competitors scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/identifying-competitors/SKILL.md · 64 lines

How it starts

The opening of the file, as written. The whole thing — 64 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitors

Find who a brand competes with, confirm the list, and hand it over. Names and websites only.

Workflow

Step 1: Check whether the competitors are already known

Read competitors.md in ./supercmo-company, and brand.md for the brand's name, website and what it sells. Where competitors.md already holds this brand's competitors, hand them back and stop — re-searching bills again and tells the user nothing new. Carry on where it's missing, where it's a different brand, or where the user asked to refresh.

Step 2: Settle the brand

You need a brand name and a website. Where you don't already have them, ask the user for whichever is missing. Do not proceed without the website.

Step 3: Learn what the brand sells

Call url_extraction on the website to learn what the brand sells. Skip this where you already know.

Step 4: Find the candidates

Search the web with queries like:

  • alternatives to <brand> — how buyers who already know the brand shop around.
  • best <category> for <audience> — how buyers who don't yet know the brand find the category.

The search comes back with an answer and the source it drew from. Take the competitor names and websites from there. Where a query returns nothing, vary the category words and search again.

Every candidate needs a source — the search result that named it. Don't add competitors from memory.

Where search runs thin — a niche category, a non-English market — social_research on meta_ad_library / search_ads with the category words shows who actually advertises in the space. It spends credits: say so and wait for a yes.

Step 5: Confirm

Show 3–5 top competitor candidates in one message — name, website, and one line on why it competes. Ask which are real, which to drop, and who is missing.

Where the brief says to skip confirmation, save the shortlist without waiting.

Step 6: Hand it over

Write the confirmed list to competitors.md in ./supercmo-company — one line each, the name then its website. Create the folder where it doesn't exist.

Read the full file on GitHub · 64 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 64 lines · 74 tokens per session scan A 0364154808b6

Subscribe to this mod's changes

identifying-competitors is a skill published in the GitHub repository SupercmoHQ/superCMO-skills (34 stars, last pushed 12d ago), licensed Apache-2.0. It adds 74 tokens to every session and 798 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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