battlecard

battlecard is a skill for Claude Code, Codex from swan-gtm/gtm-skills. It costs 36 tokens per session (1,046 once invoked), scanned A, original, MIT.

A competitor battlecard is a concise reference for handling sales situations involving another product or company. It records positioning, strengths, weaknesses, objections, win conditions, and suggested talk tracks.

In plain words
What is it for?
Use it to prepare for competitive deals, answer objections, compare alternatives, and update the team's competitive knowledge.
Why use it?
It gives a sales team a shared way to respond to competitive questions instead of relying on scattered or outdated notes.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to prepare for competitive deals, answer objections, compare alternatives, and update the team's competitive knowledge.

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Install with agentmods
npx agentmods add skills/swan-gtm/gtm-skills/battlecard
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add swan-gtm/gtm-skills --skill battlecard
Clone the repo
git clone --depth 1 https://github.com/swan-gtm/gtm-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for battlecard

README.md
[![agentmods](https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/battlecard/github.svg)](https://agentmods.dev/skills/swan-gtm/gtm-skills/battlecard)
Your own site
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/battlecard"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/battlecard/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for battlecard

Your own site · 80×15
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/battlecard"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/battlecard.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 36 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,046 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00036 $0.01046
Opus 5 $0.00018 $0.00523
Sonnet 5 $0.00007 $0.00209
Haiku 4.5 $0.00004 $0.00105

Measured 9d ago against content hash 31ecda013325, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

battlecard scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/ido-goldberg/battlecard/SKILL.md · 93 lines

How it starts

The opening of the file, as written. The whole thing — 93 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Instructions

State check. This skill assumes the org has at least basic positioning established — a value prop and competition notes saved to org knowledge. Load org competition knowledge via swan-get-memory. If there's no competition slot at all and no value prop on file, the battlecard will end up generic — build out positioning first (the positioning capability has its own setup flow) before generating a battlecard. If competition notes exist for some competitors but not this one, that's fine: this run becomes the create-from-scratch path.

When to use

  • "Build me a battlecard for X."
  • "Update our notes on competitor X."
  • "How do we beat X?"
  • Before a competitive deal cycle.

What it produces

A six-section battlecard in canonical format, saved to org knowledge via swan-update-knowledge-competition and returned to the user.


Step 1 — Identify the competitor

Get the competitor name and primary URL from the user. Confirm the spelling. If the user has prior notes, load them first via swan-update-knowledge-competition (the read path is via swan-get-memory on the competition slot).

Step 2 — Pull existing intelligence

swan-get-memory for org competition knowledge. If there's already a section on this competitor, treat the task as update, not create from scratch. Preserve what's true; only revise what's stale.

Step 3 — Gather fresh signals

Make a small number of cheap queries. Do not dump everything; pick the highest-signal sources first.

  • swan-fetch-scraped-url on the competitor's homepage and pricing page. Capture: the headline value prop, the primary CTA, the named target customer/segment.
  • swan-fetch-scraped-url on their /customers or case-study page if linked. Capture 3-5 named customers and any pattern.
  • swan-linkedin-social-media-presence on the competitor's company LinkedIn. Capture: posting cadence, hiring areas (titles in recent posts), leadership announcements.
  • swan-website-traffic on the competitor's domain. Capture: traffic order of magnitude (10k, 100k, 1M monthly) and trend direction.
  • swan-fetch-business-events for funding/leadership/partnership events.

Read the full file on GitHub · 93 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 93 lines · 36 tokens per session scan A 31ecda013325

Subscribe to this mod's changes

battlecard is a skill published in the GitHub repository swan-gtm/gtm-skills (153 stars, last pushed 2d ago), licensed MIT. It adds 36 tokens to every session and 1,046 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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