Instructions file CodexOpenCode
Instructions for swan-gtm/gtm-skills, covering agents.md — how to work with this repo, decide what the user wants, installing, submitting a skill and 0. ground rules (read first).
Instructions file
Instructions for swan-gtm/gtm-skills: Read AGENTS.md — it covers everything: installing skills from this library and the full submission flow.
Skill Claude CodeCodex
Use this skill when the user wants to submit, contribute, or publish a GTM skill to the GTM Skills library (github.com/swan-gtm/gtm-skills, gtmskills.com), or update one of their existing skills or their creator profile there.
Skill Claude CodeCodex
Use this skill when setting up AI-powered personalization, building Clay or lemlist workflows, or automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email templates: ICP identification, company description, similar product, top 3 problems, subject line, case study reference, and similar…
Skill Claude CodeCodex
Use this skill when crafting messages for different seniority levels, deciding message length and tone, or adapting outreach to VPs and C-Level vs Managers and ICs — the Above-the-Line (ATL) / Below-the-Line (BTL) messaging framework for targeting executives vs end-users.
Skill Claude CodeCodex
Use this skill when targeting companies based on business events, building expansion campaigns, or leveraging news-based outreach — 15 firmographic Bridgebound triggers from Flip The Script: financial events, M&A activity, growth signals, and product/marketing moves.
Skill Claude CodeCodex
Use this skill when re-engaging past prospects, reactivating closed-lost deals, or building win-back campaigns — 16 history-based Bridgebound triggers from Flip The Script: demo pipeline, closed-lost, executive churn, email engagement, and reciprocity.
Skill Claude CodeCodex
Use this skill when targeting active buyers, building competitive displacement campaigns, or leveraging seasonal and event timing — 20 'in market' Bridgebound triggers from Flip The Script: adjacent vendors, competitors, and time-based signals.
Skill Claude CodeCodex
Use this skill when leveraging warm connections, building referral campaigns, or multi-threading into accounts — 39 relationship-based Bridgebound triggers from Flip The Script: common VCs, customers, C-suite, employees, VC partners, advisors, board members, sponsored companies, and your network.
Skill Claude CodeCodex
Use this skill when identifying pain-based opportunities, building problem-aware campaigns, or leveraging influencer audiences — 11 symptoms-and-signs Bridgebound triggers from Flip The Script: overt negatives, lacking positives, and industry influencers.
Skill Claude CodeCodex
Use this skill when prioritizing outreach, building signal-based campaigns, or setting up intent tracking — 6 buying signals ranked by purchase correlation: former customers and alumni users, new leadership, high-intent website visits, tech stack changes, expansion, and hiring or downsizing.
Skill Claude CodeCodex
Use this skill when setting up signal-based Clay tables, prioritizing outreach triggers, or building intent-based campaigns — 5 buying signals for Clay workflows with performance benchmarks and workflow tips.
Skill Claude CodeCodex
Use this skill when building enrichment workflows, setting up Clay tables, or maximizing data quality — the complete 9-step Clay enrichment workflow for 90%+ data coverage plus 58 Clay templates across 8 categories.
Skill Claude CodeCodex
Use this skill when working in Clay — tables, waterfall enrichment, Clay credits and pricing, Claygent, Clayscript formulas, CRM sync, enrichment workflows, integrations, or building data pipelines in Clay. Triggers on 'Clay workflow', 'enrichment waterfall', 'Clay credits', 'Claygent', 'Clayscript', 'Clay + HubSpot'…
Skill Claude CodeCodex
Use this skill when training SDRs on calls, building call frameworks, or handling common phone scenarios — a 1-minute cold call script in 5 steps, a no-show phone script, and objection responses.
Skill Claude CodeCodex
Use this skill when building cold email campaigns, creating outreach sequences, or structuring a multi-touch cadence for B2B prospecting. Covers the standard 4-email sequence — trigger-based opener, pain/KPI email, delegation ask, break-up — plus timing, structure checklist, and BTL/ATL length rules.
Skill Claude CodeCodex
Use this skill when writing or fixing cold email — first-touch and follow-up sequences, re-engagement, subject lines, personalization at scale, ATL/BTL messaging, copywriting frameworks, deliverability, domain warmup, SPF/DKIM/DMARC, and email infrastructure. Triggers on 'cold email', 'email sequence'…
Skill Claude CodeCodex
Use this skill when building email campaigns, looking for proven cold email templates, or expanding an outreach playbook. A library of 34 templates — 23 first touch, 4 follow-up, 4 re-engagement — with reply-rate data, top performers, and key template principles.
Skill Claude CodeCodex
Use this skill when crafting the first email in a sequence, testing different opening structures, or building complete email cadences. Seven Email 1 variations from the Frontal core framework — observation, question, poke-the-bear, trigger, stat, and role-pain openers — plus Email 2 and Email 3 templates.
Skill Claude CodeCodex
Use this skill when analyzing cold email campaign performance, setting benchmarks, diagnosing low open or reply rates, or optimizing outreach metrics. Covers 2X levers, reply rates by outreach type, deliverability thresholds, sequence performance, and quick diagnostics.
Skill Claude CodeCodex
Use this skill when writing cold emails, structuring outreach messages, or choosing the right framework for an ICP. Five proven frameworks — Do the Maths, Short-Trigger, Challenge of Similar Companies, Neutral Insight, and Leader Responsibilities — with structures and when to use each.
Skill Claude CodeCodex
Use this skill when creating outreach campaigns, A/B testing message structures, or choosing a messaging approach. Six Frontal messaging templates — Ask Before Pitch, Not Too Different Persona, Upfront Value, Leverage Content, Why Are You Paying, and Case Study Reference — with examples.
Skill Claude CodeCodex
Use this skill when defining outbound strategy, training sales teams, or establishing GTM fundamentals. Core principles — scale what top performers do, signal-based outreach, lead with pain, segment don't over-personalize — plus multi-channel coordination and key mindsets on personalization, volume, timing, and…
Skill Claude CodeCodex
Use this skill when building outbound campaigns, creating signal-based plays, or expanding a GTM playbook. Eleven plays with execution details — new team members, skills-targeting, role-targeting, leaving employees, bad reviews, website visitors, inbound followers, and more — with signals and best timing.