gtm-plays-11

gtm-plays-11 is a skill for Claude Code, Codex from swan-gtm/gtm-skills. It costs 70 tokens per session (802 once invoked), scanned A, original, MIT.

A reference guide for eleven business-to-business outbound sales plays based on events or signals. Examples include new hires, website visits, job titles, reviews, and new followers.

In plain words
What is it for?
Use it to plan campaigns around hiring, employee departures, skills, roles, website activity, reviews, social followers, and other prospect signals.
Why use it?
It helps sales teams decide whom to contact, why the timing matters, and which event should shape the message.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to plan campaigns around hiring, employee departures, skills, roles, website activity, reviews, social followers, and other prospect signals.

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Install with agentmods
npx agentmods add skills/swan-gtm/gtm-skills/gtm-plays-11
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add swan-gtm/gtm-skills --skill gtm-plays-11
Clone the repo
git clone --depth 1 https://github.com/swan-gtm/gtm-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-plays-11

README.md
[![agentmods](https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/gtm-plays-11/github.svg)](https://agentmods.dev/skills/swan-gtm/gtm-skills/gtm-plays-11)
Your own site
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/gtm-plays-11"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/gtm-plays-11/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-plays-11

Your own site · 80×15
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/gtm-plays-11"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/gtm-plays-11.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 70 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 802 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00070 $0.00802
Opus 5 $0.00035 $0.00401
Sonnet 5 $0.00014 $0.00160
Haiku 4.5 $0.00007 $0.00080

Measured 12d ago against content hash 2d4f2eb2aae9, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

gtm-plays-11 scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

skills/alex-vacca/gtm-plays-11/SKILL.md · 98 lines

How it starts

The opening of the file, as written. The whole thing — 98 lines — stays where its author put it; the contents beside it link to each section on GitHub.

11 GTM Plays

Quick reference for signal-based outbound plays. For templates, see references/templates.md.

Play Signal Best Timing
1. New Team Members Company added team members 2-4 weeks after hire
2. Skills-Targeting LinkedIn skills match product Ongoing
3. Role-Targeting Uncommon job title exists Ongoing
4. Industry Research Create signal via surveys Value-first
5. Resources for ICs New SDRs starting roles Evergreen
6. Leaving Employees Team member departed 1-2 weeks after
7. No Dedicated Role Missing key title Ongoing
8. Bad Reviews Negative G2/Capterra review Within days
9. AI-Generated Ideas Personalized value via AI Ongoing
10. ServiceBell Allbound Website visitor activity Real-time
11. Inbound Followers New LinkedIn follower 24-48 hours

Play Details

1. New Team Members

Reference new hire by name. Shows attention to their growth.

2. Skills-Targeting

Target LinkedIn skills (not just titles). Clay extracts skills from profiles.

  • Salesforce skill → Salesforce add-ons
  • Python skill → Developer tools

3. Role-Targeting

Uncommon titles signal budget/priority.

  • "RevOps Manager" → RevOps is priority
  • "Growth Engineer" → Technical growth exists

4. Industry-Level Research

Survey ICP experts → opens value-first conversations.

5. Resources for ICs (Evergreen)

Automated campaign sending resources to new ICs. Long-term brand building.

6. Leaving Employees

Position around coverage gap after departure.

7. No Dedicated Role

No "Content Manager" + $5M+ revenue = content gap opportunity.

8. Bad Reviews Targeting

Scrape negative reviews, reference their pain, offer alternatives.

9. AI-Generated Ideas

Generate 2 relevant ideas + your offer as #3 (with humor).

10. ServiceBell Allbound

Visitor hits pricing → SDR calls in 2 min → email if no answer → LinkedIn next day.

Read the full file on GitHub · 98 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 98 lines · 70 tokens per session scan A 2d4f2eb2aae9

Subscribe to this mod's changes

gtm-plays-11 is a skill published in the GitHub repository swan-gtm/gtm-skills (150 stars, last pushed 2d ago), licensed MIT. It adds 70 tokens to every session and 802 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.