Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add swan-gtm/gtm-skills --skill josh-braun-copywritinggit clone --depth 1 https://github.com/swan-gtm/gtm-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/swan-gtm/gtm-skills/josh-braun-copywriting)<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/josh-braun-copywriting"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/josh-braun-copywriting/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/josh-braun-copywriting"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/josh-braun-copywriting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00063 | $0.00522 |
| Opus 5.5 | $0.00025 | $0.00209 |
| Sonnet 5.5 | $0.00013 | $0.00104 |
| Haiku 4.5 | $0.00006 | $0.00052 |
Grade A, and why
josh-braun-copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
Copies of this mod
1 near-identical copy found in the catalogue:
- josh-braun-copywriting — 89% identical, 7 lines differ
What it actually says
Josh Braun Writing Principles
The 5 Principles
- Write with an eraser - Remove every unnecessary word
- Be cheeky - Personality matters, make them smile
- Be specific - Credibility comes through precision
- Don't say "we reduce costs" - Say "e-commerce companies doing $5k/month overpaying 10-15%"
- Use loss aversion - Frame around what they're losing, not gaining
Personalization Best Practices
DO:
- Custom prompts based on research
- Facts prospects consistently care about
- Time business was founded (owners proud of longevity)
- Recent company news/changes
- Tech stack signals
DON'T:
- Generic AI compliments ("Love your work!")
- Content that sounds same as what they already have
- Over-personalization that feels creepy
- Complimenting LinkedIn posts without substance
Key Takeaways
- Specificity = Credibility: "47% increase" beats "significant improvement"
- Loss > Gain: People act more to avoid loss than to gain
- Every word must earn its place: If it doesn't add value, delete it
- Personality differentiates: Be human, not corporate
Combines with
| Skill | Why |
|---|---|
email-writing-frameworks |
Apply principles to any framework |
personalization-hooks |
Create hooks that don't feel generic |
sdr-outbound-rules |
Quality checklist alignment |
cold-email-templates-34 |
Review templates against principles |
Example prompts
Review this email using Josh Braun's 5 principles and suggest improvements.
Rewrite this email to be more specific and use loss aversion.
Make this email "cheeky" without being unprofessional.
Part of Frontal — free, open GTM skills for your AI agent. Browse the library →
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 1mo ago First seen · 76 lines · 63 tokens per session scan A caee7a62b53a
josh-braun-copywriting is a skill published in the GitHub repository swan-gtm/gtm-skills (220 stars, last pushed 7d ago), licensed MIT. It adds 63 tokens to every session and 522 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
Other skills, from other repositories
cold-outreach
Use when writing a cold email or LinkedIn DM to a stranger and its cadence: first-touch copy under a word ceiling, 4-7 step bump sequences, per-inbox volume and warm-up limits, the compliant opt-out footer. NOT SPF/DKIM/DMARC setup (that is email-deliverability), NOT sourcing the list (that is lead-gen), NOT life…
linkedin-outreach
Use when running LinkedIn social selling as a repeatable motion — Sales Navigator saved searches and trigger alerts, weekly request budgets, fixing a low acceptance rate, turning profile views and post engagers into warm threads, logging every touch. NOT the note or DM copy (that is cold-outreach), NOT the deal after…
Cold Email Writer
Write personalized cold outreach emails to hiring managers and founders - specific, human, not a pitch deck.
afrexai-lead-hunter
Enterprise-grade B2B lead generation, enrichment, scoring, and outreach sequencing for AI agents. Find ideal prospects, enrich with verified data, score against your ICP, and generate personalized outreach — all autonomously.
agent-browser
Drive a real headless Chromium on the workspace host to read pages, fill forms, click buttons, run JS, and take screenshots. Use this whenever you need more than a plain HTTP fetch — pages that require JS to render, pages with an interactive element you have to click through, or when you want an accessibility-tree…
find-leads
Find qualified B2B leads with OpenOutreach — run openoutreach find N [emails], read the CSV it prints on stdout, and hand the rows to whatever sends. Use when the user wants leads, prospects, an ICP-matched contact list, or asks what a campaign already has. Also covers first-run setup (openoutreach init), openoutreach…