Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add Frontal-so/outbound-skills --skill josh-braun-copywritinggit clone --depth 1 https://github.com/Frontal-so/outbound-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/frontal-so/outbound-skills/josh-braun-copywriting)<a href="https://agentmods.dev/skills/frontal-so/outbound-skills/josh-braun-copywriting"><img src="https://agentmods.dev/badge/skills/frontal-so/outbound-skills/josh-braun-copywriting/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/frontal-so/outbound-skills/josh-braun-copywriting"><img src="https://agentmods.dev/badge/skills/frontal-so/outbound-skills/josh-braun-copywriting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00039 | $0.00484 |
| Opus 5 | $0.00019 | $0.00242 |
| Sonnet 5 | $0.00008 | $0.00097 |
| Haiku 4.5 | $0.00004 | $0.00048 |
Grade A, and why
josh-braun-copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
This is a copy
89% identical to josh-braun-copywriting — 7 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.
What it actually says
Josh Braun Writing Principles
The 5 Principles
- Write with an eraser - Remove every unnecessary word
- Be cheeky - Personality matters, make them smile
- Be specific - Credibility comes through precision
- Don't say "we reduce costs" - Say "e-commerce companies doing $5k/month overpaying 10-15%"
- Use loss aversion - Frame around what they're losing, not gaining
Personalization Best Practices
DO:
- Custom prompts based on research
- Facts prospects consistently care about
- Time business was founded (owners proud of longevity)
- Recent company news/changes
- Tech stack signals
DON'T:
- Generic AI compliments ("Love your work!")
- Content that sounds same as what they already have
- Over-personalization that feels creepy
- Complimenting LinkedIn posts without substance
Key Takeaways
- Specificity = Credibility: "47% increase" beats "significant improvement"
- Loss > Gain: People act more to avoid loss than to gain
- Every word must earn its place: If it doesn't add value, delete it
- Personality differentiates: Be human, not corporate
Combines with
| Skill | Why |
|---|---|
email-writing-frameworks |
Apply principles to any framework |
personalization-hooks |
Create hooks that don't feel generic |
sdr-outbound-rules |
Quality checklist alignment |
cold-email-templates-34 |
Review templates against principles |
Example prompts
Review this email using Josh Braun's 5 principles and suggest improvements.
Rewrite this email to be more specific and use loss aversion.
Make this email "cheeky" without being unprofessional.
Part of Frontal — free, open GTM skills for your AI agent. Browse the library →
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 8d ago First seen · 71 lines · 39 tokens per session scan A 93895ad9f1e9
josh-braun-copywriting is a skill published in the GitHub repository Frontal-so/outbound-skills (5 stars, last pushed 1mo ago), licensed MIT. It adds 39 tokens to every session and 484 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. It is 89% identical to josh-braun-copywriting, differing in 7 lines, and is treated as a copy.
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