champion-move-detection

Champion move detection

Once a month, detect champions and heavy users of your paying customers who changed jobs and moved to a new company. A known buyer bringing {{PRODUCT}} to their next company is one of your highest-conversion signals — score the new company and surface it as an MQL when it qualifies. Secondary purpose: catch churn risk on the account they left.

Template placeholders

Replace every {{...}} before enabling. See the setup checklist for the full list.

• {{PRODUCT}} — Your product's name
• {{CRM}} — Your CRM (e.g. HubSpot, Salesforce, Attio)
• {{SCORING_SKILL}} — Your account-scoring skill/process; this skill feeds moves into it as a high-intent signal
• {{LINKEDIN_LOOKUP}} — Live LinkedIn profile lookup tool (e.g. an Apify profile-search actor). Must return the profile's full experience section
• {{MQL_OWNER}} — Who owns champion-move MQL tasks and alerts
• {{DIGEST_CHANNEL}} — Where the monthly digest posts
• {{COMPETITORS}} — Your direct competitors (moves into these are logged, never scored)
• {{WATCHLIST_MAX}} — Max watched people per account (default: 5)
• {{REFRESH_WINDOW}} — Days before an account's watchlist is rebuilt (default: 90)
• {{USAGE_WINDOW}} — Lookback for "materially active" usage (default: 90 days)
• {{SELF_SERVE_THRESHOLD}} — Company size/funding below which a move is future pipeline, not an MQL (default: <50 employees AND ≤$10M raised)
• {{TIER_FLOOR}} — Minimum tier a confirmed champion move scores (default: one tier above your standard mid-tier — mirror of a closed-lost floor if you run one)

Scan set (which accounts run each month)

Run across BOTH:

1. All accounts in your Closed Won stage — the customer base.
2. Any company carrying an active carried-forward champion — tagged champion-move AND holding an active [CHAMPION WATCHLIST] entry marked carried-forward (see Phase 3.C). These are NOT customers; they are companies a proven serial champion moved into, tracked so you catch the person's NEXT move. A serial champion is your highest-value signal — never drop them because their current employer isn't a customer.