newsletter-landing-page

newsletter-landing-page is a skill for Claude Code, Codex from swan-gtm/gtm-skills. It costs 141 tokens per session (1,395 once invoked), scanned A, original, MIT.

A copywriting guide for a newsletter landing page, the web page where people learn about and subscribe to a newsletter. It creates the page's headlines, benefits, and signup-focused text.

In plain words
What is it for?
Use it to write copy for newsletter opt-in, signup, subscription, or landing pages.
Why use it?
It helps visitors quickly understand what they will receive and why they should provide their email address.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to write copy for newsletter opt-in, signup, subscription, or landing pages.

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Install with agentmods
npx agentmods add skills/swan-gtm/gtm-skills/newsletter-landing-page
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add swan-gtm/gtm-skills --skill newsletter-landing-page
Clone the repo
git clone --depth 1 https://github.com/swan-gtm/gtm-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for newsletter-landing-page

README.md
[![agentmods](https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/newsletter-landing-page/github.svg)](https://agentmods.dev/skills/swan-gtm/gtm-skills/newsletter-landing-page)
Your own site
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/newsletter-landing-page"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/newsletter-landing-page/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for newsletter-landing-page

Your own site · 80×15
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/newsletter-landing-page"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/newsletter-landing-page.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 141 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,395 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00141 $0.01395
Opus 5 $0.00071 $0.00698
Sonnet 5 $0.00028 $0.00279
Haiku 4.5 $0.00014 $0.00139

Measured 9d ago against content hash 2ab0fa5565fe, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

newsletter-landing-page scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/daniel-bustamante/newsletter-landing-page/SKILL.md · 153 lines

How it starts

The opening of the file, as written. The whole thing — 153 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Write A High-Converting Newsletter Landing Page

Write clear, compelling newsletter landing page copy that converts cold visitors into subscribers at 40–60%+ opt-in rates.

The Core Principle

The highest-converting newsletter landing pages all share 3 things:

  • Simple design — no distractions, one action only
  • Clear copy — specific outcome, not vague topics
  • Zero friction — opt-in form above the fold, visible without scrolling

This skill handles the copy side. The design rules are covered separately.


Workflow

  1. Interview the user (questions below)
  2. Write complete landing page copy using the 4-element framework
  3. Generate 3 headline variations using different psychological angles

Interview Questions

Ask these one at a time — do NOT front-load all questions:

  1. What's your newsletter name and value proposition? (If they've run the Newsletter Value Prop skill, use that output here)
  2. Who is your target audience? (Specific — role, situation, struggle)
  3. What's the #1 outcome or transformation a new subscriber will get?
  4. What are 3–5 specific things they'll learn, get, or walk away with?
  5. How often do you send and what format? (e.g., "Every Tuesday — one actionable framework")
  6. Do you have any social proof? (Subscriber count, open rates, testimonials, notable brands/names)
  7. What's the biggest objection someone might have to subscribing?

The 4-Element Landing Page Framework

Element 1: Audience Callout (Pre-Headline)

One line that calls out exactly who this is for.

Formula: "For [specific audience] who want [outcome] without [pain point]" Or: A bold statement that makes the right person think "that's me"

Example: "For homeschooling parents who refuse to choose between their kids and their business."


Element 2: Headline

The most important line on the page. Leads with transformation, not topic.

Rules:

  • Clarity beats cleverness every time
  • Lead with the outcome, not the mechanism
  • Specific > vague (include numbers where possible)
  • 1–2 lines max

Read the full file on GitHub · 153 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 153 lines · 141 tokens per session scan A 2ab0fa5565fe

Subscribe to this mod's changes

newsletter-landing-page is a skill published in the GitHub repository swan-gtm/gtm-skills (150 stars, last pushed 2d ago), licensed MIT. It adds 141 tokens to every session and 1,395 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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