personalized-outbound-ab-test

personalized-outbound-ab-test is a skill for Claude Code, Codex from swan-gtm/gtm-skills. It costs 70 tokens per session (781 once invoked), scanned A, original, MIT.

A controlled test for comparing a generic sales message with personalized messages. TDD here means test-driven comparison: separate groups receive different messages so results can be measured against a baseline.

In plain words
What is it for?
Use it to split outreach lists, exclude people who should not be contacted, research only the personalized group, check generated messages, compare replies, and send the winning version to the remaining group.
Why use it?
A higher reply rate may come from chance or differences in the audience, not personalization. The test uses control, personalized, and waiting groups plus contact-safety checks to produce a more defensible result.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to split outreach lists, exclude people who should not be contacted, research only the personalized group, check generated messages, compare replies, and send the winning version to the remaining group.

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Install with agentmods
npx agentmods add skills/swan-gtm/gtm-skills/personalized-outbound-ab-test
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add swan-gtm/gtm-skills --skill personalized-outbound-ab-test
Clone the repo
git clone --depth 1 https://github.com/swan-gtm/gtm-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for personalized-outbound-ab-test

README.md
[![agentmods](https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/personalized-outbound-ab-test/github.svg)](https://agentmods.dev/skills/swan-gtm/gtm-skills/personalized-outbound-ab-test)
Your own site
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/personalized-outbound-ab-test"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/personalized-outbound-ab-test/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for personalized-outbound-ab-test

Your own site · 80×15
<a href="https://agentmods.dev/skills/swan-gtm/gtm-skills/personalized-outbound-ab-test"><img src="https://agentmods.dev/badge/skills/swan-gtm/gtm-skills/personalized-outbound-ab-test.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 70 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 781 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00070 $0.00781
Opus 5 $0.00035 $0.00391
Sonnet 5 $0.00014 $0.00156
Haiku 4.5 $0.00007 $0.00078

Measured 13d ago against content hash e2e337526976, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

personalized-outbound-ab-test scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/amir-baldiga/personalized-outbound-ab-test/SKILL.md · 47 lines

How it starts

The opening of the file, as written. The whole thing — 47 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Run this before you let an agent write outbound at scale. It produces a measured answer to "does personalization actually beat our generic message?" and a holdout that receives the winner.

The play

  1. Split the list into three. Control (e.g. 100) gets the generic baseline. Personalized (e.g. 100) gets researched messages. Holdout (the rest) waits for the result, then gets the winner. Without a control you are not testing, you are just spending.

  2. Build the do-not-contact list first. Exclude anyone already in an open thread, in the CRM as an active deal, or recently sequenced. Skipping this is how you send a "nice to meet you" to a customer. Do this before enrichment so you never pay to research someone you cannot contact.

  3. Enrich only the Personalized arm. Pull current role, headline, employer, and recent activity per lead. The control arm needs nothing, so half your enrichment spend disappears.

  4. Write one message per lead, then gate it. Every message must pass all six checks or it silently drops to the baseline:

    • Account-safe — no links, no phone numbers, no mass-template feel.
    • Factually grounded — every personal reference traces to retrieved data. Zero invented facts.
    • Human — no AI tells, in the sender's own rhythm.
    • Respectful — warm, no creepy over-familiarity.
    • Rule-compliant — length cap, CTA placement, banned vocabulary, whatever the sender set.
    • Recognizably theirs — the hook is something only that person would recognize as about them.
  5. Re-verify programmatically. Do not trust the model's self-report. Recompute length, dash counts, CTA position, name casing, and banned phrases after generation. Anything that fails gets fixed or dropped to baseline.

  6. Ship with a fallback. Set the generic message as the fallback for the personalized variable, so a missing field degrades to proven copy instead of sending {PERSONAL_MSG} to a prospect.

  7. Read replies, not opens. Compare reply rate and positive-reply rate between the two arms. Send the winner to the holdout.

Read the full file on GitHub · 47 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 47 lines · 70 tokens per session scan A e2e337526976

Subscribe to this mod's changes

personalized-outbound-ab-test is a skill published in the GitHub repository swan-gtm/gtm-skills (150 stars, last pushed 2d ago), licensed MIT. It adds 70 tokens to every session and 781 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.