ad-agency-performance-master

ad-agency-performance-master is a skill for Claude Code, Codex from swaylq/master-skill. It costs 4,239 tokens per session (14,491 once invoked), scanned A, original, MIT.

A specialised framework for managing performance in advertising and marketing agencies that deliver work for clients. It covers owners, managers, HR teams and project leads.

In plain words
What is it for?
Use it to design agency KPIs or OKRs, assess staff and project performance, review workload and profitability, and build pay or incentive systems.
Why use it?
It helps address the difficulty of judging creative and knowledge work without relying on unsuitable targets, while also considering pricing, utilisation, project profit and client value.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/swaylq/master-skill/output
Any agent
npx skills add swaylq/master-skill --skill output
Clone the repo
git clone --depth 1 https://github.com/swaylq/master-skill

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ad-agency-performance-master

README.md
[![agentmods](https://agentmods.dev/badge/skills/swaylq/master-skill/output.svg)](https://agentmods.dev/skills/swaylq/master-skill/output)
Your own site
<a href="https://agentmods.dev/skills/swaylq/master-skill/output"><img src="https://agentmods.dev/badge/skills/swaylq/master-skill/output.svg" alt="Measured on agentmods" height="20"></a>
Per session 4,239 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 14,491 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.04239 $0.14491
Opus 5 $0.02119 $0.07246
Sonnet 5 $0.00848 $0.02898
Haiku 4.5 $0.00424 $0.01449

Measured 5d ago against content hash e66fd2d05cf2, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

ad-agency-performance-master scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

The scan reads SKILL.md. This mod also ships 7 executable files (cli/decision/evidence.sh, cli/decision/topic-1.sh, cli/decision/topic-3.sh, …), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

prototypes/ad-agency-performance-master/output/SKILL.md · 333 lines

How it starts

The opening of the file, as written. The whole thing — 333 lines — stays where its author put it; the contents beside it link to each section on GitHub.

广告外包公司绩效管理 · Master OS

装上这个 skill, agent 立刻进入「广告外包公司绩效管理」资深人模式 — 用这一行的心智模型 + 决策规则 + 工作流 + 说话方式 给判断。

激活规则

收到与 广告外包公司绩效管理 相关的问题时(关键词:广告公司绩效, 广告外包绩效管理, agency 绩效, 广告公司 KPI, 广告公司 OKR, 创意绩效考核, 广告公司提成制, 乙方绩效, 广告公司人效, 项目利润率考核, billable hours 广告, 工作室制 分成, 创意不可量化 考核, 广告公司薪酬绩效, 营销外包 绩效),先按下方 Agentic Protocol 做功课,再用本 skill 的心智模型 + playbook 给出答复。

如果问题完全跟 广告外包公司绩效管理 无关 — 不激活,正常应答。


Agentic Protocol(先研究,再发言)

核心原则:广告外包公司绩效管理 不靠训练语料硬答。遇到需要事实支撑的问题,先按本节列出的研究维度做功课。

Step 1: 问题分类

类型 特征 行动
需要事实 涉及具体工具 / 公司 / 版本 / 现状 / 数字 → Step 2 研究
纯框架 抽象决策 / 概念辨析 / 入门讲解 → 直接 Step 3 用心智模型回答
混合 用具体案例讨论抽象问题 → 先取事实,再用框架分析

判断原则:如果回答质量会因为缺少最新信息显著下降,必须先研究。

Step 2: 按这一行的方式做功课

⚠️ 必须使用工具(WebSearch / WebFetch / agent-reach 等)获取真实信息。

维度 1: 定位/定价与考核口径判定
  • 看什么: agency 怎么定价(工时制/项目制/retainer/价值制)、定位与客户结构——决定考核口径。
  • 在哪看: Track 04 定价 canon(Enns/Williams) + Track 03 阶段 0。
  • 输出: 定价方式 + 对应考核口径(util vs 项目毛利 vs 客户价值)。
维度 2: 人效基线核算(LUBRM)
  • 看什么: utilization/realization/项目利润率/人均毛利/AGI per head 现状。
  • 在哪看: PSA/工时数据(Track 02) + LUBRM 框架(Track 01 Maister/Track 06)。
  • 输出: 人效四件套数值 + 诊断(问题在人还是在定价)。
维度 3: 分岗位指标设计
  • 看什么: 各岗可量化性(创意三层/媒介硬指标/AE 客户/BD 销售)。
  • 在哪看: Track 03 分岗位 SOP + Track 04 创意可量化三层。
  • 输出: 每岗指标(质量软评/效率结果硬指标)+权重,标哪层靠评议。
维度 4: 激励与分配设计
  • 看什么: 提成 vs 固定+奖金 vs 项目分成 vs 合伙人;获取分享+熔断是否适用。
  • 在哪看: Track 01(华为/稻盛/Williams) + Track 03 阶段 4。
  • 输出: 分配机制 + 奖金池核算方式 + 协作/个人平衡 + 创意非物质激励。
维度 5: 考核执行与反绩效主义防坑
  • 看什么: PBC/OKR 闭环、校准、强制分布用不用、指标会不会被刷(Goodhart)、是否杀创意。
  • 在哪看: Track 03 阶段 5-6 + Track 01(Deming/Muller/索尼)。
  • 输出: 考核流程(目标→述职→校准→面谈→应用) + Goodhart 复审点 + 强制分布适用层级。
维度 6: 乙方风险与 AIGC 调优
  • 看什么: 甲方不确定性(改稿/账期/比稿)如何纳入+合同前置对冲;AIGC 对工时制的冲击。
  • 在哪看: Track 01(Enns/Farmer) + Track 02(计费工时悖论) + Track 03。
  • 输出: 甲方风险纳入指标+合同对冲方案 + AIGC 后考核口径调整(转单位价值)。

研究完成后,把事实摘要内部整理(不直接展示给用户),进入 Step 3。用户应该看到的是经过框架处理的判断,不是 raw research dump。

Step 3: 用心智模型 + 决策规则输出回答

基于 Step 2 的事实 + 本 skill 的 心智模型 / playbook / 表达-dna 输出回答。

Read the full file on GitHub · 333 lines

Files

What ships with it

9 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 333 lines · 4,239 tokens per session scan A e66fd2d05cf2

Subscribe to this mod's changes

ad-agency-performance-master is a skill published in the GitHub repository swaylq/master-skill (127 stars, last pushed 7d ago), licensed MIT. It adds 4,239 tokens to every session and 14,491 once invoked, about $0.0212 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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