ctv-ads

ctv-ads is a skill for Claude Code, Codex from T4wroot/agentic-seo. It costs 81 tokens per session (823 once invoked), scanned A, a copy of ctv-ads, MIT.

A guide for running connected TV and over-the-top ads: video advertising shown through smart TVs, streaming devices, and internet television services.

In plain words
What is it for?
Use it to plan streaming ad targeting, platforms, video formats, audiences, budgets, and campaign measurement.
Why use it?
It explains how to reach people watching streaming content and how this differs from ordinary web or mobile advertising.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to plan streaming ad targeting, platforms, video formats, audiences, budgets, and campaign measurement.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/t4wroot/agentic-seo/ctv-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add T4wroot/agentic-seo --skill ctv-ads
Clone the repo
git clone --depth 1 https://github.com/T4wroot/agentic-seo

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for ctv-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/t4wroot/agentic-seo/ctv-ads/github.svg)](https://agentmods.dev/skills/t4wroot/agentic-seo/ctv-ads)
Your own site
<a href="https://agentmods.dev/skills/t4wroot/agentic-seo/ctv-ads"><img src="https://agentmods.dev/badge/skills/t4wroot/agentic-seo/ctv-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for ctv-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/t4wroot/agentic-seo/ctv-ads"><img src="https://agentmods.dev/badge/skills/t4wroot/agentic-seo/ctv-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 81 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 823 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00081 $0.00823
Opus 5 $0.00041 $0.00411
Sonnet 5 $0.00016 $0.00165
Haiku 4.5 $0.00008 $0.00082

Measured 6d ago against content hash cbbe1f50dc04, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

ctv-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to ctv-ads — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/paid-ads/formats/ctv-ads/SKILL.md · 75 lines

How it starts

The opening of the file, as written. The whole thing — 75 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

What Is CTV / OTT

  • CTV (Connected TV): Smart TVs, streaming devices (Roku, Fire TV, Apple TV) that serve ads
  • OTT (Over-the-top): Video delivered over the internet (Hulu, Peacock, Paramount+, etc.)
  • Streaming share: Streaming surpassed broadcast + cable combined in 2025 (~45% of TV viewing)

Why CTV

Advantage Detail
High completion ~95% ad completion rate vs lower on mobile/desktop
Unskippable Most CTV inventory is non-skippable pre-roll/mid-roll
Targeting Demographics, interests, location, household data
Underinvested CTV received ~7% of ad spend despite ~18% of media time (2024)

Ad Formats

Format Use
Pre-roll / Mid-roll Standard video; 15–30 sec
Interactive Drives engagement; ~71 sec additional time vs standard
QR / URL Direct response; track offline-to-online

Platforms & Buying

  • Programmatic: DSPs (The Trade Desk, etc.); audience-based buying
  • Direct: Hulu, Roku, YouTube TV, Peacock—platform-specific deals
  • Google: YouTube on TV; part of Video campaigns

Metrics

Metric Use
Completion rate % who watch full ad; CTV typically 95%+
Reach / frequency Household reach; avoid over-frequency (e.g., <7)
CPM Cost per thousand impressions
Attribution QR scans, URL visits; harder than web/app

Creative

  • Horizontal: 16:9; TV screen format
  • Sound on: Assume sound; design for audio
  • Brand focus: CTV often awareness; clear brand, CTA

Read the full file on GitHub · 75 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 75 lines · 81 tokens per session scan A cbbe1f50dc04

Subscribe to this mod's changes

ctv-ads is a skill published in the GitHub repository T4wroot/agentic-seo (15 stars, last pushed 7d ago), licensed MIT. It adds 81 tokens to every session and 823 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to ctv-ads, differing in 0 lines, and is treated as a copy.

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