display-ads

display-ads is a skill for Claude Code, Codex from T4wroot/agentic-seo. It costs 67 tokens per session (767 once invoked), scanned A, a copy of display-ads, MIT.

A guide to display advertising, including banner, video, native, rich-media, and mobile ads shown across websites and apps.

In plain words
What is it for?
Use it to plan awareness or retargeting campaigns, select ad formats, and compare display buying options.
Why use it?
It helps clarify the different ad formats, buying methods, and targeting choices used when reaching people beyond search results.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to plan awareness or retargeting campaigns, select ad formats, and compare display buying options.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/t4wroot/agentic-seo/display-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add T4wroot/agentic-seo --skill display-ads
Clone the repo
git clone --depth 1 https://github.com/T4wroot/agentic-seo

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for display-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/t4wroot/agentic-seo/display-ads/github.svg)](https://agentmods.dev/skills/t4wroot/agentic-seo/display-ads)
Your own site
<a href="https://agentmods.dev/skills/t4wroot/agentic-seo/display-ads"><img src="https://agentmods.dev/badge/skills/t4wroot/agentic-seo/display-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for display-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/t4wroot/agentic-seo/display-ads"><img src="https://agentmods.dev/badge/skills/t4wroot/agentic-seo/display-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 67 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 767 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00067 $0.00767
Opus 5 $0.00034 $0.00383
Sonnet 5 $0.00013 $0.00153
Haiku 4.5 $0.00007 $0.00077

Measured 6d ago against content hash 1e4f55d87de5, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

display-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to display-ads — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/paid-ads/formats/display-ads/SKILL.md · 73 lines

How it starts

The opening of the file, as written. The whole thing — 73 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Guides display advertising: ad networks, banner ads, and programmatic buying. Use when placing ads on publisher sites (websites, apps) for brand awareness or retargeting.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

What Is Display / Banner

  • Ad networks: Aggregate inventory from many publishers; buy placements programmatically or via direct deals
  • Banner ads: IAB standard sizes (300×250, 728×90, 160×600, 320×50 mobile); static or animated
  • Programmatic: Automated buying via DSPs; real-time bidding (RTB); audience targeting

Formats

Format Use
Display banner IAB sizes; CPM or CPC; brand, retargeting
Native Blends with page content; higher engagement
Video pre-roll Pre-roll on publisher video; see ctv-ads for streaming
Rich media HTML5; expandable, interactive
Mobile interstitial Full-screen between content

Buying Options

Option Use
Google Display Part of Google Ads; automated placements; retargeting
Programmatic DSP The Trade Desk, Magnite, etc.; audience-based; scale
Direct publisher Deal with specific site; guaranteed placement
Ad network Network aggregates inventory; simpler than full programmatic

Metrics

Metric Use
CPM Cost per thousand impressions
CPC Cost per click
CTR Click-through rate; typically low for banners (0.1–0.5%)
Viewability % of impressions actually seen
Completion rate For video; % who watch full ad

Creative

  • IAB sizes: 300×250 (medium rectangle), 728×90 (leaderboard), 160×600 (skyscraper), 320×50 (mobile)
  • File types: Static image, animated GIF, HTML5
  • Message: Clear CTA; minimal text; brand visible in 3 seconds

Read the full file on GitHub · 73 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 73 lines · 67 tokens per session scan A 1e4f55d87de5

Subscribe to this mod's changes

display-ads is a skill published in the GitHub repository T4wroot/agentic-seo (15 stars, last pushed 7d ago), licensed MIT. It adds 67 tokens to every session and 767 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to display-ads, differing in 0 lines, and is treated as a copy.

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