market-brand

market-brand is a skill for Claude Code, Codex from tal7aouy/marketkit. It costs 0 tokens per session (3,884 once invoked), scanned A, a copy of market-brand, MIT.

A process for studying how a brand communicates across its website and other channels, then documenting its voice, tone, and messaging. The result is a guide that writers can use to communicate consistently.

In plain words
What is it for?
Creating brand voice guidelines, reviewing messaging across pages and channels, supporting a rebrand, and helping teams or freelancers write consistently.
Why use it?
Different writers or channels can make a brand sound inconsistent. Examining real brand material gives the team shared writing guidance based on observed patterns.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Creating brand voice guidelines, reviewing messaging across pages and channels, supporting a rebrand, and helping teams or freelancers write consistently.

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Install with agentmods
npx agentmods add skills/tal7aouy/marketkit/market-brand
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add tal7aouy/marketkit --skill market-brand
Clone the repo
git clone --depth 1 https://github.com/tal7aouy/marketkit

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for market-brand

README.md
[![agentmods](https://agentmods.dev/badge/skills/tal7aouy/marketkit/market-brand/github.svg)](https://agentmods.dev/skills/tal7aouy/marketkit/market-brand)
Your own site
<a href="https://agentmods.dev/skills/tal7aouy/marketkit/market-brand"><img src="https://agentmods.dev/badge/skills/tal7aouy/marketkit/market-brand/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for market-brand

Your own site · 80×15
<a href="https://agentmods.dev/skills/tal7aouy/marketkit/market-brand"><img src="https://agentmods.dev/badge/skills/tal7aouy/marketkit/market-brand.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 0 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,884 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00000 $0.03884
Opus 5 $0.00000 $0.01942
Sonnet 5 $0.00000 $0.00777
Haiku 4.5 $0.00000 $0.00388

Measured 11d ago against content hash d4dc4754d593, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

market-brand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to market-brand — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/market-brand/SKILL.md · 472 lines

How it starts

The opening of the file, as written. The whole thing — 472 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Voice Analysis and Guidelines Generation

Skill Purpose

Analyze a brand's voice, tone, and messaging across all available channels and generate a comprehensive brand voice guidelines document. This skill examines how a brand communicates, identifies patterns and inconsistencies, and produces actionable guidelines that any writer or marketer can follow to maintain brand consistency.

When to Use

  • User wants to understand or document a brand's voice
  • User needs brand voice guidelines for a team, freelancers, or agency
  • User wants to ensure consistency across marketing channels
  • User is rebranding or refining their brand identity
  • User wants to compare their brand voice to competitors
  • Triggered by /market brand <url> or /market brand

How to Execute

Step 1: Gather Source Material

To analyze a brand's voice, examine content from multiple sources. Prioritize in this order:

Primary Sources (must analyze):

  1. Homepage -- The most curated representation of the brand
  2. About page -- How the brand describes itself
  3. Product/service pages -- How they present their offerings

Secondary Sources (analyze if available): 4. Blog posts (at least 3-5 recent posts) 5. Social media profiles (bio, recent posts, engagement style) 6. Email newsletters (welcome email, recent sends) 7. Customer-facing copy (error messages, onboarding flows, help docs)

Tertiary Sources: 8. Job postings -- Reveals internal culture and values 9. Press releases -- Formal communication style 10. Ad copy -- Paid messaging approach 11. Video scripts or podcast transcripts -- Spoken brand voice

Use browser tools or the analyze_page.py script to access web content. For social media, check the website for social links and analyze the linked profiles.

Step 2: Voice Dimension Analysis

Map the brand's voice along four primary dimensions. Each dimension is a spectrum, not a binary.

Dimension 1: Formal <-----> Casual

Where does the brand fall on the formality spectrum?

Read the full file on GitHub · 472 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 472 lines · 0 tokens per session scan A d4dc4754d593

Subscribe to this mod's changes

market-brand is a skill published in the GitHub repository tal7aouy/marketkit (2 stars, last pushed 1mo ago), licensed MIT. It costs nothing until one of its globs matches a file; then it loads 3,884 tokens. A static security scan graded it A with 0 findings. It is 100% identical to market-brand, differing in 0 lines, and is treated as a copy.

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