audience-mapper

audience-mapper is a skill for Claude Code from aaron-he-zhu/aaron-marketing-skills. It costs 156 tokens per session (3,401 once invoked), scanned A, original, Apache-2.0.

A research tool that maps a brand’s target audience or a niche community, including its people, habits, platforms, language, and influential voices. It can also create audience personas and criteria for choosing creators.

In plain words
What is it for?
Use it to build audience profiles, study a niche community, prioritize platforms, identify relevant creators, and assess how well a brand fits the community.
Why use it?
It helps clarify who a brand wants to reach and how that community behaves before selecting influencers or content partners.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter. Also seen: mentions Claude Code; built for openclaw.

Needs its repository: it reads a path above its own folder, which exists only inside the repository. The line is Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../../references/skill-contract.md)..

Part of the aaron-marketing plugin — 120 skills shipped together , and of aaron-marketing

Good fit Use it to build audience profiles, study a niche community, prioritize platforms, identify relevant creators, and assess how well a brand fits the community.

Compare 6 skills from other repositories ↓
About the project

aaron-marketing-skills is a collection of 120 AI-agent skills covering marketing work such as brand narrative, search optimization, social media, email, advertising, influencer campaigns, and launches. Marketers and agent users can install it as a plugin, use its portable skills, or run its described bot team. The catalogue entries are components of this marketing workflow.

aaron-he-zhu/aaron-marketing-skills · 2,767 stars · on GitHub · aaronmarketing.ai

Install

Getting it into your agent

It runs from inside its repository, so the clone comes first — what it calls does not travel with the file alone.

Clone the repo
git clone --depth 1 https://github.com/aaron-he-zhu/aaron-marketing-skills
agentmods
npx agentmods add skills/aaron-he-zhu/aaron-marketing-skills/audience-mapper

Made for: Claude Code.

Or install aaron-marketing, the plugin that ships this one along with the rest of its 120 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for audience-mapper

README.md
[![agentmods](https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/audience-mapper/github.svg)](https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/audience-mapper)
Your own site
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/audience-mapper"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/audience-mapper/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for audience-mapper

Your own site · 80×15
<a href="https://agentmods.dev/skills/aaron-he-zhu/aaron-marketing-skills/audience-mapper"><img src="https://agentmods.dev/badge/skills/aaron-he-zhu/aaron-marketing-skills/audience-mapper.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 156 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,401 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • Socket pass 2 Sept 2026
  • Snyk warn 2 Sept 2026
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00156 $0.03401
Opus 5 $0.00078 $0.01700
Sonnet 5 $0.00031 $0.00680
Haiku 4.5 $0.00016 $0.00340

Measured 10d ago against content hash 80840cb62bcd, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

audience-mapper scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

influencer/scout/audience-mapper/SKILL.md · 116 lines

How it starts

The opening of the file, as written. The whole thing — 116 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Audience Mapper

Maps who the brand is trying to reach and what community they belong to — the two halves of understanding an audience before any creator is selected. It runs in two modes against one shared inputs set:

  • audience mode — the wide-angle read: demographic + psychographic profiles, a behavioral/media-diet map, a platform-priority matrix, content preferences, an influencer-affinity table, one or more named personas, and a must-have / nice-to-have / red-flag influencer-selection criteria set ready to hand to discovery.
  • niche mode — the deep-dive: a community map (size, sub-niches, psychographics), a culture decode (language, norms, taboos), key-voice tiers, a content ecosystem, a Brand Fit Score (X/25) with a Strong/Moderate/Weak/Poor verdict, and a phased entry strategy with explicit red lines.

Both feed STAR creator/content scoring downstream, but this skill computes neither the Suitability/Trust/Appeal/Return dimension scores nor the SQS — it produces the audience and community facts that fit-scorer and creator-content-auditor later score against. Scope guard below.

Quick Start

Analyze the target audience for [brand/product/category]          # audience mode
Build an audience profile for influencer targeting from this data: [data]
Research the [niche] community and identify opportunities for [brand]   # niche mode
Deep-dive [subculture] — key voices, what content works, brand fit, cultural risks

If the mode is not named, infer it: a broad brand/product/category request → audience; a named community, subculture, or hashtag (e.g. "#BookTok", "van-life") → niche. State which mode you picked before running.

Skill Contract

Expected output: with sufficient dated evidence, in audience mode an audience analysis (demographics + psychographics, behavioral map, platform-priority matrix, content preferences, influencer-affinity table, ≥1 persona, and selection criteria); in niche mode a niche dossier (community map, culture decode, key-voice candidate tiers, Brand Fit Score X/25 + verdict, phased entry strategy, red lines). Without sufficient evidence, return hypotheses only as explicitly hypothetical, an exact research/collection plan, and NEEDS_INPUT; do not score, tier, promote, or hand off hypotheses as facts.

Read the full file on GitHub · 116 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago Changed 80840cb62bcd
  2. 13d ago First seen · 116 lines · 156 tokens per session scan A 421e2aa63685

Subscribe to this mod's changes

audience-mapper is a skill published in the GitHub repository aaron-he-zhu/aaron-marketing-skills (2,767 stars, last pushed today), licensed Apache-2.0. It adds 156 tokens to every session and 3,401 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.