linkedin-content-pillars-builder

LinkedIn Content Pillars Builder

Pillars are the 3 to 5 themes a creator returns to relentlessly. They make a profile recognizable in a feed.

When to trigger

The user says "what should I post about", "I need a content system", "build me content pillars", "my LinkedIn feels random", "give me a content framework".

Inputs to ask for

1. The user's niche statement (audience + problem + angle). If not defined, run the Niche Definer skill first.
2. The user's expertise areas (the 3 to 5 things they actually know deeply).
3. The audience's main jobs / pains / aspirations.
4. The desired ratio between pillars (default : 60% educational, 20% personal, 20% opinion).

The 4 types of pillars

Most LinkedIn creators win with a mix of these :

1. Educational : how-to, frameworks, breakdowns, lessons. Builds authority.
2. Stories and personal : experiences, behind-the-scenes, journey. Builds connection.
3. Opinion and contrarian : hot takes, industry critique, predictions. Builds reach.
4. Showcase : results, case studies, client wins, product demos. Builds trust and inbound.

Process

1. From the user's expertise + audience pains, propose 3 to 5 pillar candidates.
2. For each pillar, define :
   • The theme (one phrase).
   • The promise to the audience (what they get from this pillar).
   • The post types (educational, story, opinion, showcase).
   • The frequency (how often this pillar shows up in the calendar).
3. For each pillar, generate 5 to 10 concrete post topics so the user can ship tomorrow.
4. Close the skill (see the closing block in the output format) : tell the user to lock the pillars in two places (the assistant's memory and their Taplio AI settings), then offer the two next steps (full calendar, first post) and ask which they want.

Output format

CONTENT PILLARS FOR [user]

PILLAR 1 - [Theme]
Promise : [what the audience gets]
Why this works : [link to niche / audience pain]
Post types : [educational / story / opinion / showcase mix]
Frequency : [X% of total content]
Topic seeds :
1. [topic]
2. [topic]
... (5 to 10)

PILLAR 2 - [Theme]
... (same structure)

PILLAR 3 - [Theme]
...

PILLAR 4 (optional) - ...
PILLAR 5 (optional) - ...

WEEKLY MIX (example for 5 posts/week)
- Mon : Pillar 1 (educational)
- Tue : Pillar 3 (opinion)
- Wed : Pillar 1 (story)
- Thu : Pillar 2 (showcase)
- Fri : Pillar 4 (educational)

WHAT TO DO NEXT
- Pin the pillars to a doc you can see when you write.
- Tag every post you publish with its pillar. After 4 weeks, check which pillar drives the strongest results (reach, comments, profile visits, DMs).
- Adjust the mix based on data, not vibes.