competitor-ads-analyst

competitor-ads-analyst is a skill for Claude Code, Codex from thatrebeccarae/claude-marketing. It costs 61 tokens per session (902 once invoked), scanned A, original, MIT.

A research tool for collecting and analysing competitors' public advertisements from services such as Facebook, Google, TikTok, and LinkedIn.

In plain words
What is it for?
Use it to compare competitor campaigns, identify advertising patterns, find underused positioning, and build a swipe file for campaign planning.
Why use it?
It helps reveal recurring messages, creative formats, customer problems, and positioning gaps without relying on guesswork.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: reads .claude/ paths; mentions Claude Code.

Good fit Use it to compare competitor campaigns, identify advertising patterns, find underused positioning, and build a swipe file for campaign planning.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/thatrebeccarae/claude-marketing/competitor-ads-analyst
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add thatrebeccarae/claude-marketing --skill competitor-ads-analyst
Clone the repo
git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitor-ads-analyst

README.md
[![agentmods](https://agentmods.dev/badge/skills/thatrebeccarae/claude-marketing/competitor-ads-analyst/github.svg)](https://agentmods.dev/skills/thatrebeccarae/claude-marketing/competitor-ads-analyst)
Your own site
<a href="https://agentmods.dev/skills/thatrebeccarae/claude-marketing/competitor-ads-analyst"><img src="https://agentmods.dev/badge/skills/thatrebeccarae/claude-marketing/competitor-ads-analyst/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitor-ads-analyst

Your own site · 80×15
<a href="https://agentmods.dev/skills/thatrebeccarae/claude-marketing/competitor-ads-analyst"><img src="https://agentmods.dev/badge/skills/thatrebeccarae/claude-marketing/competitor-ads-analyst.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 61 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 902 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00061 $0.00902
Opus 5 $0.00030 $0.00451
Sonnet 5 $0.00012 $0.00180
Haiku 4.5 $0.00006 $0.00090

Measured 7d ago against content hash 173a6b4f78f9, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

competitor-ads-analyst scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/competitor-ads-analyst/SKILL.md · 112 lines

How it starts

The opening of the file, as written. The whole thing — 112 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor Ads Analyst

Analyze competitor advertising from public ad libraries to understand what messaging, creative formats, and positioning strategies are working.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/competitor-ads-analyst ~/.claude/skills/

Core Capabilities

  • Extract ads from public ad libraries (Facebook, Google, TikTok, LinkedIn)
  • Categorize ad creative by format, message type, and funnel stage
  • Identify pain points competitors highlight (with frequency scoring)
  • Map competitor positioning and find white space
  • Extract headline and copy formulas
  • Track creative format trends (UGC, before/after, testimonial, etc.)
  • Generate competitive intelligence reports and swipe files

Ad Library Access

Platform URL Access
Meta (Facebook/Instagram) facebook.com/ads/library Free, public
Google Ads adstransparency.google.com Free, public
TikTok library.tiktok.com Free, public
LinkedIn linkedin.com/ad-library Requires account

Workflow

1. Define Scope

  • Competitors: 3-5 companies to analyze
  • Timeframe: Last 30, 60, or 90 days
  • Platforms: Which ad libraries to search
  • Focus: Messaging, creative format, audience targeting, or all

2. Extract Ads

For each competitor, collect:

  • Ad copy (headline, primary text, CTA)
  • Creative format (image, video, carousel, UGC)
  • Landing page URL
  • Active date range (if visible)
  • Platform and placement

3. Categorize

Classify each ad by:

Message Type:

  • Pain point (problem-aware)
  • Solution (product-aware)
  • Social proof (testimonial, case study, press)
  • Offer (discount, free trial, demo)
  • Educational (how-to, tip, guide)
  • Brand (awareness, positioning)

Funnel Stage:

  • Top (awareness, problem education)
  • Middle (consideration, comparison)
  • Bottom (conversion, offer, urgency)

Creative Format:

  • Static image
  • Video (short <15s, medium 15-60s, long >60s)
  • Carousel
  • UGC-style
  • Before/after
  • Screenshot/product demo
  • Testimonial quote card
  • Data/stat visualization

Read the full file on GitHub · 112 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 112 lines · 61 tokens per session scan A 173a6b4f78f9

Subscribe to this mod's changes

competitor-ads-analyst is a skill published in the GitHub repository thatrebeccarae/claude-marketing (136 stars, last pushed 3mo ago), licensed MIT. It adds 61 tokens to every session and 902 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.