social-media-strategy

social-media-strategy is a skill for Claude Code, Codex from thatrebeccarae/claude-marketing. It costs 49 tokens per session (1,247 once invoked), scanned A, original, MIT.

A guide for planning organic social-media activity on different platforms. It covers content calendars, audience-specific approaches, community work, and measuring results.

In plain words
What is it for?
It helps plan posts for LinkedIn, X, Instagram, TikTok, YouTube, and Threads, including content themes, posting schedules, and community-management work.
Why use it?
It removes the need to invent a separate posting approach for every platform. It helps connect content choices with measures such as reach, replies, views, or engagement.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: reads .claude/ paths; mentions Claude Code.

Good fit It helps plan posts for LinkedIn, X, Instagram, TikTok, YouTube, and Threads, including content themes, posting schedules, and community-management work.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/thatrebeccarae/claude-marketing/social-media-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add thatrebeccarae/claude-marketing --skill social-media-strategy
Clone the repo
git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for social-media-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/thatrebeccarae/claude-marketing/social-media-strategy/github.svg)](https://agentmods.dev/skills/thatrebeccarae/claude-marketing/social-media-strategy)
Your own site
<a href="https://agentmods.dev/skills/thatrebeccarae/claude-marketing/social-media-strategy"><img src="https://agentmods.dev/badge/skills/thatrebeccarae/claude-marketing/social-media-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for social-media-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/thatrebeccarae/claude-marketing/social-media-strategy"><img src="https://agentmods.dev/badge/skills/thatrebeccarae/claude-marketing/social-media-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 49 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,247 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00049 $0.01247
Opus 5 $0.00024 $0.00624
Sonnet 5 $0.00010 $0.00249
Haiku 4.5 $0.00005 $0.00125

Measured 9d ago against content hash 06779954221d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

social-media-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/social-media-strategy/SKILL.md · 120 lines

How it starts

The opening of the file, as written. The whole thing — 120 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Social Media Strategy

Platform-specific organic social strategy, calendars, and community building.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/social-media-strategy ~/.claude/skills/

Platform Strategy Matrix

Platform Best Audience Content Style Post Frequency Key Metric
LinkedIn B2B, professionals, recruiters Thought leadership, case studies, industry insights 3-5x/week Engagement rate
Twitter/X Tech, media, real-time conversations Hot takes, threads, commentary, launches 1-3x/day Impressions, replies
Instagram DTC, lifestyle, visual brands Reels, carousels, Stories, aesthetic 3-5x/week + daily Stories Reach, saves
TikTok Gen Z/Millennial, entertainment-first Short-form video, trends, behind-scenes 1-3x/day Views, shares
YouTube Long-form education, tutorials Tutorials, vlogs, podcasts, reviews 1-2x/week Watch time, subscribers
Threads Text-first, early adopter Conversational, casual, community 3-5x/week Engagement

Content Pillar Framework

40/25/25/10 Rule

Pillar % of Content Examples
Educational 40% How-tos, tutorials, tips, frameworks, guides
Thought Leadership 25% Opinions, predictions, industry analysis, hot takes
Social Proof 25% Case studies, testimonials, results, behind-the-scenes
Promotional 10% Product launches, offers, CTAs, announcements

Platform-Specific Best Practices

LinkedIn

  • Personal profiles outperform company pages 5-10x
  • First 2 lines are the hook (before "see more")
  • Carousels (PDF documents) get highest reach
  • Comment on 10-15 posts before/after publishing for algorithm boost
  • Polls get reach but low quality engagement
  • Best times: Tue-Thu 8-10am

Twitter/X

  • Threads outperform single tweets for depth
  • First tweet must stand alone as a hook
  • Quote tweets with added value > plain retweets
  • Engage in replies to build visibility
  • Trending hashtags only if genuinely relevant
  • Best times: Mon-Fri 9am-12pm

Read the full file on GitHub · 120 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 120 lines · 49 tokens per session scan A 06779954221d

Subscribe to this mod's changes

social-media-strategy is a skill published in the GitHub repository thatrebeccarae/claude-marketing (137 stars, last pushed 4mo ago), licensed MIT. It adds 49 tokens to every session and 1,247 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.