Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add thatrebeccarae/claude-marketing --skill wasted-spend-findergit clone --depth 1 https://github.com/thatrebeccarae/claude-marketingWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/thatrebeccarae/claude-marketing/wasted-spend-finder)<a href="https://agentmods.dev/skills/thatrebeccarae/claude-marketing/wasted-spend-finder"><img src="https://agentmods.dev/badge/skills/thatrebeccarae/claude-marketing/wasted-spend-finder/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/thatrebeccarae/claude-marketing/wasted-spend-finder"><img src="https://agentmods.dev/badge/skills/thatrebeccarae/claude-marketing/wasted-spend-finder.svg" alt="Reviewed on agentmods" width="80" height="20"></a>What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00051 | $0.01210 |
| Opus 5 | $0.00026 | $0.00605 |
| Sonnet 5 | $0.00010 | $0.00242 |
| Haiku 4.5 | $0.00005 | $0.00121 |
Grade A, and why
wasted-spend-finder scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 165 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Wasted Spend Finder
Identify and categorize wasted ad spend across Google Ads and Meta platforms. Produces uploadable exclusion lists with thematic categorization.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/wasted-spend-finder ~/.claude/skills/
Core Capabilities
Google Ads Waste Detection
- Search Term Waste — zero-conversion terms above spend threshold
- Placement Waste — Display Network sites/apps and YouTube channels with no conversions
- Keyword-Level Waste — low conversion rate keywords relative to spend
Meta Ads Waste Detection
- Placement Waste — Audience Network apps, low-quality inventory
- Audience Segment Waste — lookalike/interest targeting with poor performance
- Creative Waste — high frequency + zero conversions, creative fatigue
Waste Thresholds
Spend Threshold Formula
Waste threshold = Average CPA x Multiplier
Multiplier by campaign type:
- Search (branded): 2x CPA
- Search (non-brand): 3x CPA
- Display: 3x CPA
- Meta (all): 2.5x CPA
A search term, placement, or audience segment is flagged as waste when:
- Spend exceeds the threshold AND
- Conversions = 0 AND
- Minimum click threshold is met
Minimum Click Thresholds
| Campaign Type | Min Clicks Before Flagging |
|---|---|
| Search (branded) | 50 |
| Search (non-brand) | 25 |
| Display / GDN | 15 |
| YouTube | 20 |
| Meta Feed | 20 |
| Meta Stories | 15 |
| Meta Audience Network | 10 |
Conversion Rate Minimums
Flag keywords/placements performing below these floors:
| Campaign Type | Min Conversion Rate |
|---|---|
| Search (branded) | 8% |
| Search (non-brand) | 1.5% |
| Display | 0.3% |
| YouTube | 0.2% |
| Meta Feed | 0.5% |
| Meta Stories | 0.3% |
Negative Keyword Categorization
Classify wasted search terms into themes for organized exclusion:
| Theme | Pattern | Match Type |
|---|---|---|
| Competitor terms | Brand names, product names | Exact / Phrase |
| Informational intent | how to, what is, tutorial, guide, definition | Phrase |
| Wrong product/service | Related but non-target products | Phrase / Exact |
| Geographic irrelevance | Wrong cities, states, countries | Exact |
| Job/career searches | jobs, salary, hiring, career, resume | Phrase |
| Free/cheap intent | free, cheap, discount, coupon, deal | Phrase |
| Irrelevant modifiers | DIY, homemade, kids, old, used | Phrase |
What ships with it
3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 9d ago First seen · 165 lines · 51 tokens per session scan A 8e8248bd7bd6
wasted-spend-finder is a skill published in the GitHub repository thatrebeccarae/claude-marketing (137 stars, last pushed 4mo ago), licensed MIT. It adds 51 tokens to every session and 1,210 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.
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