What is marketing-mix-modeling?

Guidance for measuring how marketing affects business results across different channels. It covers attribution, incrementality testing, and marketing mix modelling, which estimates the contribution of channels using overall performance data.

Use it to compare channel returns, design marketing experiments, build attribution models, and report marketing impact.

It helps teams judge channel value more reliably than relying on a single source of credit for a sale or lead.

marketing-mix-modeling — Skill by the-nam-shub/e5-real-skills

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add the-nam-shub/e5-real-skills --skill marketing-mix-modeling

Clone the repo

git clone --depth 1 https://github.com/the-nam-shub/e5-real-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/the-nam-shub/e5-real-skills/marketing-mix-modeling/github.svg)](https://agentmods.dev/skills/the-nam-shub/e5-real-skills/marketing-mix-modeling)

Your own site

<a href="https://agentmods.dev/skills/the-nam-shub/e5-real-skills/marketing-mix-modeling"><img src="https://agentmods.dev/badge/skills/the-nam-shub/e5-real-skills/marketing-mix-modeling/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/the-nam-shub/e5-real-skills/marketing-mix-modeling"><img src="https://agentmods.dev/badge/skills/the-nam-shub/e5-real-skills/marketing-mix-modeling.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 50 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 6,860 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin unknown No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00050	$0.06860
Opus 5.5	$0.00020	$0.02744
Sonnet 5.5	$0.00010	$0.01372
Haiku 4.5	$0.00005	$0.00686

Measured 2mo ago against content hash b62a6336ae9d, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

marketing-mix-modeling scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing-mix-modeling/SKILL.md · 309 lines

The source is not reproduced here

No licence file

Read it on GitHub

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 309 lines · 50 tokens per session scan A b62a6336ae9d

Subscribe to this mod's changes

marketing-mix-modeling is a skill published in the GitHub repository the-nam-shub/e5-real-skills (10 stars, last pushed yesterday), with no licence file. It adds 50 tokens to every session and 6,860 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Analytics and metrics Marketing and SEO b2b-marketing claude-skills

marketing-mix-modeling next to 6 skills from other repositories
Mod	Type	Stars	Last push	Licence	Scan	Tokens	Works with
marketing-mix-modelingthe-nam-shub/e5-real-skills	Skill	10	yesterday	none	A	50	Claude Code, Codex
abx-strategyyannickYamo/skills	Skill	23	1mo ago	MIT	A	64	Claude Code, Codex
ai-native-productyannickYamo/skills	Skill	23	1mo ago	MIT	A	50	Claude Code, Codex
product-architectureyannickYamo/skills	Skill	23	1mo ago	MIT	A	43	Claude Code, Codex
product-deliveryyannickYamo/skills	Skill	23	1mo ago	MIT	A	46	Claude Code, Codex
product-discoveryyannickYamo/skills	Skill	23	1mo ago	MIT	A	50	Claude Code, Codex
product-strategyyannickYamo/skills	Skill	23	1mo ago	MIT	A	62	Claude Code, Codex