A living library of B2B marketing Claude skill files built from the Exit Five B2B marketing podcast. Every skill sourced from expert practitioners. Auto-updates with new episodes.
Skill Claude CodeCodex
Guidance for writing high-performing B2B marketing emails—covering subject lines, preview text, body copy, CTAs, and outbound messaging—to improve open rates, reply rates, and engagement.
Skill Claude CodeCodex
Guidance for diagnosing, protecting, and improving B2B email deliverability across cold outbound, opted-in marketing, and newsletter programs — trigger when a user asks about inbox placement, sender reputation, spam filters, email infrastructure, or engagement metrics.
Skill Claude CodeCodex
Guidance on structuring, formatting, and designing B2B marketing emails for readability, deliverability, and engagement — trigger when a user is building or reviewing an email template, newsletter, or campaign layout.
Skill Claude CodeCodex
Guidance on maintaining a healthy email list, including re-engagement and sunset practices — trigger when a user asks about list cleaning, inactive subscribers, or email deliverability.
Skill Claude CodeCodex
Guides Claude to help B2B marketers build, maintain, and activate segmented email lists — covering exclusion logic, engagement monitoring, personalization, and list hygiene. Trigger when a user asks about segmenting email audiences, managing list health, or improving email relevance.
Skill Claude CodeCodex
Guidance for B2B email marketing strategy, newsletter production, nurture sequences, deliverability, segmentation, and email copywriting — trigger when a user asks about email campaigns, newsletters, nurture flows, subject lines, send frequency, list management, or email performance measurement.
Skill Claude CodeCodex
Guidance for building and scaling employee advocacy programs that amplify brand reach, extend social media presence, and turn employees into authentic brand ambassadors — trigger when a user asks about employee social sharing, personal brand programs, thought leader ads, or activating non-marketing staff as content…
Skill Claude CodeCodex
Guides marketers and people managers through building and running effective employee recognition programs; trigger when asked about employee appreciation, retention, morale, or internal culture initiatives.
Skill Claude CodeCodex
Guidance for using brand strategy to attract, recruit, and retain talent — trigger when a user asks about employer brand, recruiting marketing, or using content to support hiring goals.
Skill Claude CodeCodex
Guidance for B2B marketers building or transitioning to enterprise go-to-market motions, including how to leverage existing adoption, build credibility, and set realistic timelines.
Skill Claude CodeCodex
Guides Claude in helping marketers design and execute standout trade show and sponsored event booth experiences, from pre-event outreach to on-site activation.
Skill Claude CodeCodex
Guides marketers through planning, designing, and executing B2B events—from virtual webinars to in-person conferences and field events—covering format selection, attendee experience, logistics, speaker sourcing, and post-event strategy.
Skill Claude CodeCodex
Guidance for promoting B2B events before they happen and executing follow-up after — covering pre-event demand building, on-site tactics, and post-event outreach workflows. Trigger when a user is planning, promoting, or following up on any B2B event.
Skill Claude CodeCodex
Guides marketers on planning, executing, and measuring B2B events and webinars — from conference strategy and event formats to ROI measurement and follow-up; trigger when a user is making decisions about event investment, format selection, webinar design, or event measurement.
Skill Claude CodeCodex
Guidance for marketing leaders on managing relationships with CEOs, boards, CFOs, CROs, and cross-functional executives—covering communication, budget defense, alignment, and influence. Trigger when a user needs help navigating executive relationships, presenting to leadership, securing buy-in, or managing up.
Skill Claude CodeCodex
Guidance for building and executing founder-led marketing strategies, including LinkedIn content, personal brand development, executive thought leadership, and content production workflows. Trigger when a user asks about founder or executive content, LinkedIn strategy, personal brand building, or thought leadership…
Skill Claude CodeCodex
Guides marketers building freelance or solo businesses—covering niche selection, service productization, sales process design, and fractional CMO operating models—drawing exclusively from Exit Five podcast guests.
Skill Claude CodeCodex
Guides marketers on how to define, measure, and report funnel, pipeline, and revenue metrics in B2B contexts — including which metrics to own, how to calculate them, how to report to executives, and how to align with sales and finance.
Skill Claude CodeCodex
Helps marketers drive GTM alignment across sales, product, leadership, and customer success — covering ICP alignment, positioning change, messaging, pricing, and GTM operating systems.
Skill Claude CodeCodex
Guidance for designing, structuring, and optimizing B2B homepages and product pages — covering messaging hierarchy, CTA strategy, visual choices, personalization, and conversion architecture. Trigger when a user is building, auditing, or improving their website or product pages.
Skill Claude CodeCodex
Helps marketers define, validate, segment, and activate their Ideal Customer Profile (ICP) across positioning, messaging, targeting, and go-to-market execution.
Skill Claude CodeCodex
Guidance for planning, executing, measuring, and scaling B2B influencer marketing programs — from creator identification and outreach through campaign structure, content briefing, attribution, and long-term partnership development.
Skill Claude CodeCodex
Guidance for sourcing, evaluating, and activating intent data signals in B2B marketing — trigger when a user asks about intent data strategy, ABM targeting, account scoring, or intent vendor evaluation.
Skill Claude CodeCodex
Guidance for building, placing, gating, and measuring interactive product demos across the B2B buyer journey — trigger when a user asks about demo strategy, demo tools, demo gating, demo placement, or demo-led content.
At most 3 mods per repository are shown here, and a mod shipped inside a plugin is left to that plugin's page — the rest are on their repository pages: