gtm-strategy

gtm-strategy is a skill for Claude Code from The-Utopia-Studio/skills. It costs 49 tokens per session (822 once invoked), scanned A, a copy of gtm-strategy, Apache-2.0.

A go-to-market planning workflow for launching a product or entering a market. It covers target research, marketing channels, product messaging, success measures, and a launch timeline.

In plain words
What is it for?
Use it to plan product launches, choose digital, sales, content, community, or product-led channels, define audience-specific messages, and create a go-live roadmap.
Why use it?
It turns scattered product and market information into a structured launch plan and helps clarify how to reach potential customers and measure progress.

Skill for Claude Code

Written for Claude Code: $ARGUMENTS substitution.

Part of the utopia-gtm plugin — 86 skills shipped together

Good fit Use it to plan product launches, choose digital, sales, content, community, or product-led channels, define audience-specific messages, and create a go-live roadmap.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/the-utopia-studio/skills/gtm-strategy
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add The-Utopia-Studio/skills --skill gtm-strategy
Clone the repo
git clone --depth 1 https://github.com/The-Utopia-Studio/skills

Made for: Claude Code.

Or install utopia-gtm, the plugin that ships this one along with the rest of its 86 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-strategy

README.md
[![agentmods](https://agentmods.dev/badge/skills/the-utopia-studio/skills/gtm-strategy/github.svg)](https://agentmods.dev/skills/the-utopia-studio/skills/gtm-strategy)
Your own site
<a href="https://agentmods.dev/skills/the-utopia-studio/skills/gtm-strategy"><img src="https://agentmods.dev/badge/skills/the-utopia-studio/skills/gtm-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-strategy

Your own site · 80×15
<a href="https://agentmods.dev/skills/the-utopia-studio/skills/gtm-strategy"><img src="https://agentmods.dev/badge/skills/the-utopia-studio/skills/gtm-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 49 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 822 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00049 $0.00822
Opus 5 $0.00024 $0.00411
Sonnet 5 $0.00010 $0.00164
Haiku 4.5 $0.00005 $0.00082

Measured 7d ago against content hash fcc7c24dda6b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

gtm-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to gtm-strategy — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

plugins/utopia-gtm/skills/gtm-strategy/SKILL.md · 95 lines

How it starts

The opening of the file, as written. The whole thing — 95 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM Strategy

Overview

Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.

When to Use

  • Planning a product launch
  • Creating a GTM plan from scratch
  • Defining a launch strategy for a new market
  • Developing product-to-market fit strategy
  • Preparing a product go-live roadmap

How It Works

Step 1: Gather Research Data

The system will help you load and analyze early research about your product and target market. Provide:

  • Product description and key features
  • Target market segment details
  • Market research or validation data
  • Competitive landscape information
  • Any available customer interviews or survey data

Step 2: Define Marketing Channels

Evaluate which channels best reach your target audience:

  • Digital marketing channels (paid search, social media, display)
  • Content and inbound channels (blog, SEO, thought leadership)
  • Sales and outbound channels (direct outreach, partnerships)
  • Community and grassroots channels
  • Product-led and viral channels

Step 3: Develop Messaging

Create audience-specific messaging that resonates:

  • Core value proposition for target segment
  • Key differentiators and competitive advantages
  • Pain point validation and solution mapping
  • Proof points and social proof strategies
  • Channel-specific messaging variations

Step 4: Define Success Metrics

Establish measurable KPIs to track launch success:

  • Awareness metrics (impressions, reach, brand recall)
  • Engagement metrics (CTR, cost per engagement, time on site)
  • Conversion metrics (signups, demos requested, trials started)
  • Revenue metrics (MRR, customer acquisition cost, lifetime value)
  • Market metrics (market share, segment penetration)

Step 5: Create Launch Plan

Build a phased launch timeline:

  • Pre-launch preparation (messaging, channels, timeline)
  • Launch day activities and announcements
  • Post-launch momentum (content, partnerships, communities)
  • Measurement and optimization cadence
  • Success criteria and go/no-go decision points

Read the full file on GitHub · 95 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 95 lines · 49 tokens per session scan A fcc7c24dda6b

Subscribe to this mod's changes

gtm-strategy is a skill published in the GitHub repository The-Utopia-Studio/skills (4 stars, last pushed 8d ago), licensed Apache-2.0. It adds 49 tokens to every session and 822 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to gtm-strategy, differing in 0 lines, and is treated as a copy.

Related

Other skills, from other repositories

find-skills

Discovers, searches, and installs skills from multiple AI agent skill marketplaces (400K+ skills) using the SkillKit CLI. Supports browsing official partner collections (Anthropic, Vercel, Supabase, Stripe, and more) and community repositories, searching by domain or technology, and installing specific skills from…

rohitg00/skillkit · 162 tokens

github

When the user wants to use GitHub for SEO, parasite SEO, GEO, open source marketing, README optimization, or curated Awesome lists. Also use when the user mentions "GitHub," "GitHub SEO," "GitHub parasite SEO," "GitHub GEO," "awesome list," "GitHub README," "profile README," "pinned repositories," "Trending,"…

kostja94/marketing-skills · 165 tokens

image-optimization

When the user wants to optimize images for search engines and performance. Also use when the user mentions "image SEO," "alt text," "image captions," "figcaption," "image optimization," "WebP," "lazy loading," "LCP," "image sitemap," "responsive images," "srcset," "image format," or "hero image optimization." For CWV…

kostja94/marketing-skills · 87 tokens

xml-sitemap

When the user wants to create, audit, or optimize sitemap.xml. Also use when the user mentions "sitemap," "sitemap.xml," "sitemap index," "lastmod," "changefreq," "priority," "URL discovery," "URL discovery for search engines," "single source of truth," "URL config," "unify sitemap IndexNow," or "reduce duplicate…

kostja94/marketing-skills · 91 tokens

breadcrumb-generator

When the user wants to add, optimize, or audit breadcrumb navigation. Also use when the user mentions "breadcrumbs," "breadcrumb trail," "breadcrumb nav," "breadcrumb links," "path navigation," "site breadcrumb," "BreadcrumbList schema," "location-based breadcrumb," "attribute-based breadcrumb," "site hierarchy…

kostja94/marketing-skills · 96 tokens

google-ads

When the user wants to set up, optimize, or manage Google Ads campaigns. Also use when the user mentions "Google Ads," "Google Search Ads," "PPC," "SEM," "PMF testing with ads," "test product-market fit," "Responsive Search Ads," "RSA," "Performance Max," "Quality Score," "keyword bidding," or "Google Display/YouTube…

kostja94/marketing-skills · 95 tokens