phuryn/pm-skills is a marketplace of reusable skills, commands, and plugins that guide AI assistants through product-management work such as discovery, strategy, planning, metrics, launches, and growth. It is for product managers and teams using Claude Code, Cowork, or compatible assistants. The catalogue entries are the project's own workflows and extensions.
Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx skills add phuryn/pm-skills --skill gtm-strategygit clone --depth 1 https://github.com/phuryn/pm-skillsWrote this? Show the measurements
A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.
[](https://agentmods.dev/skills/phuryn/pm-skills/gtm-strategy)<a href="https://agentmods.dev/skills/phuryn/pm-skills/gtm-strategy"><img src="https://agentmods.dev/badge/skills/phuryn/pm-skills/gtm-strategy/github.svg" alt="Measured on agentmods" height="20"></a>Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.
<a href="https://agentmods.dev/skills/phuryn/pm-skills/gtm-strategy"><img src="https://agentmods.dev/badge/skills/phuryn/pm-skills/gtm-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>- Socket pass
- Snyk pass
- NVIDIA SkillSpector pass
What it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5.1 | $0.00049 | $0.00822 |
| Opus 5 | $0.00024 | $0.00411 |
| Sonnet 5 | $0.00010 | $0.00164 |
| Haiku 4.5 | $0.00005 | $0.00082 |
Grade A, and why
gtm-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
Copies of this mod
3 near-identical copies found in the catalogue:
- gtm-strategy — 100% identical, 0 lines differ
- gtm-strategy — 100% identical, 0 lines differ
- gtm-strategy — 100% identical, 0 lines differ
How it starts
The opening of the file, as written. The whole thing — 95 lines — stays where its author put it; the contents beside it link to each section on GitHub.
GTM Strategy
Overview
Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.
When to Use
- Planning a product launch
- Creating a GTM plan from scratch
- Defining a launch strategy for a new market
- Developing product-to-market fit strategy
- Preparing a product go-live roadmap
How It Works
Step 1: Gather Research Data
The system will help you load and analyze early research about your product and target market. Provide:
- Product description and key features
- Target market segment details
- Market research or validation data
- Competitive landscape information
- Any available customer interviews or survey data
Step 2: Define Marketing Channels
Evaluate which channels best reach your target audience:
- Digital marketing channels (paid search, social media, display)
- Content and inbound channels (blog, SEO, thought leadership)
- Sales and outbound channels (direct outreach, partnerships)
- Community and grassroots channels
- Product-led and viral channels
Step 3: Develop Messaging
Create audience-specific messaging that resonates:
- Core value proposition for target segment
- Key differentiators and competitive advantages
- Pain point validation and solution mapping
- Proof points and social proof strategies
- Channel-specific messaging variations
Step 4: Define Success Metrics
Establish measurable KPIs to track launch success:
- Awareness metrics (impressions, reach, brand recall)
- Engagement metrics (CTR, cost per engagement, time on site)
- Conversion metrics (signups, demos requested, trials started)
- Revenue metrics (MRR, customer acquisition cost, lifetime value)
- Market metrics (market share, segment penetration)
Step 5: Create Launch Plan
Build a phased launch timeline:
- Pre-launch preparation (messaging, channels, timeline)
- Launch day activities and announcements
- Post-launch momentum (content, partnerships, communities)
- Measurement and optimization cadence
- Success criteria and go/no-go decision points
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 11d ago First seen · 95 lines · 49 tokens per session scan A fcc7c24dda6b
gtm-strategy is a skill published in the GitHub repository phuryn/pm-skills (26,161 stars, last pushed 2mo ago), licensed MIT. It adds 49 tokens to every session and 822 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
Other skills, from other repositories
pmm-resume
Resume reviewer and tailoring engine for Product Marketing Managers (IC to VP, including AI PMM roles). Takes baseline resume + job description → dissects JD → ranks bullets by impact fit → rebuilds complete resume in one pass. Trigger on: resume + JD paste, "tailor this", "which bullets for this role", "rebuild for…
prd
Guides Product Managers and Product Marketing Managers to co-create complete Product Requirements Documents with embedded Solution Stories. Reads brain context (positioning, ICP, Revenue Levers) to anchor PRDs in strategy. Outputs: structured Solution Story for GTM communications + full PRD for execution alignment.
pre-mortem
Identifies and pressure-tests failure modes for any strategic initiative (product launch, pricing change, GTM pivot, new market entry, feature rollout) by running a cross-functional risk exercise. Loads brain context (ICP, positioning, competitive landscape) and, when available, guardrails from prior pre-mortems…
prioritization-frameworks
Selects and applies the right prioritization framework (9 frameworks: Opportunity Score, ICE, RICE, Eisenhower, Impact vs Effort, Risk vs Reward, Kano, Weighted Decision Matrix, MoSCoW) with PMM interpretation layer and GTM launch tier output (T1–T4). Reads brain context (ICP, positioning, revenue levers) and, when…
beachhead-segment
Identifies and scores your highest-priority beachhead segment using four-dimension scoring (Burning Pain, Willingness to Pay, Winnability, Referral Potential) with blocking gates. Reads brain context (ICP, positioning, competitive landscape, proof points) and, when available, guardrails from prior beachhead decisions…
go-to-market-strategy
Assigns launch tier (T1–T4) using a four-signal framework and generates a complete GTM brief with positioning angles, channel strategy, success metrics, and competitive context. Reads brain (ICP, positioning, competitive, proof points) and, when available, guardrails from prior launches the user has logged.