What is gtm-strategy?

A go-to-market plan describes how a product will reach customers, what it will say, how success will be measured, and when activities will happen. It combines market research, promotion, sales, and launch planning.

Use it to plan a launch, choose marketing and sales channels, develop audience-specific messaging, define success metrics, and create a launch timeline.

It turns a product launch into coordinated decisions about audiences, channels, messages, targets, and timing. It helps compare possible ways to reach a market.

gtm-strategy — Skill for Claude Code by unixcrh/phuryn-pm-skills

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add unixcrh/phuryn-pm-skills --skill gtm-strategy

Clone the repo

git clone --depth 1 https://github.com/unixcrh/phuryn-pm-skills

Made for: Claude Code.

Or install pm-go-to-market, the plugin that ships this one along with the rest of its 6 skills, 3 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/unixcrh/phuryn-pm-skills/gtm-strategy/github.svg)](https://agentmods.dev/skills/unixcrh/phuryn-pm-skills/gtm-strategy)

Your own site

<a href="https://agentmods.dev/skills/unixcrh/phuryn-pm-skills/gtm-strategy"><img src="https://agentmods.dev/badge/skills/unixcrh/phuryn-pm-skills/gtm-strategy/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/unixcrh/phuryn-pm-skills/gtm-strategy"><img src="https://agentmods.dev/badge/skills/unixcrh/phuryn-pm-skills/gtm-strategy.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 49 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 822 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin 100% copy Near-identical to another mod in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00049	$0.00822
Opus 5.5	$0.00020	$0.00329
Sonnet 5.5	$0.00010	$0.00164
Haiku 4.5	$0.00005	$0.00082

Measured 2mo ago against content hash fcc7c24dda6b, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

gtm-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to gtm-strategy — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

pm-go-to-market/skills/gtm-strategy/SKILL.md · 95 lines

How it starts

The opening of the file, as written. The whole thing — 95 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM Strategy

Overview

Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.

When to Use

Planning a product launch
Creating a GTM plan from scratch
Defining a launch strategy for a new market
Developing product-to-market fit strategy
Preparing a product go-live roadmap

How It Works

Step 1: Gather Research Data

The system will help you load and analyze early research about your product and target market. Provide:

Product description and key features
Target market segment details
Market research or validation data
Competitive landscape information
Any available customer interviews or survey data

Step 2: Define Marketing Channels

Evaluate which channels best reach your target audience:

Digital marketing channels (paid search, social media, display)
Content and inbound channels (blog, SEO, thought leadership)
Sales and outbound channels (direct outreach, partnerships)
Community and grassroots channels
Product-led and viral channels

Step 3: Develop Messaging

Create audience-specific messaging that resonates:

Core value proposition for target segment
Key differentiators and competitive advantages
Pain point validation and solution mapping
Proof points and social proof strategies
Channel-specific messaging variations

Step 4: Define Success Metrics

Establish measurable KPIs to track launch success:

Awareness metrics (impressions, reach, brand recall)
Engagement metrics (CTR, cost per engagement, time on site)
Conversion metrics (signups, demos requested, trials started)
Revenue metrics (MRR, customer acquisition cost, lifetime value)
Market metrics (market share, segment penetration)

Step 5: Create Launch Plan

Build a phased launch timeline:

Pre-launch preparation (messaging, channels, timeline)
Launch day activities and announcements
Post-launch momentum (content, partnerships, communities)
Measurement and optimization cadence
Success criteria and go/no-go decision points

Read the full file on GitHub · 95 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

2mo ago First seen · 95 lines · 49 tokens per session scan A fcc7c24dda6b

Subscribe to this mod's changes

gtm-strategy is a skill published in the GitHub repository unixcrh/phuryn-pm-skills (2 stars, last pushed 8mo ago), licensed MIT. It adds 49 tokens to every session and 822 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 100% identical to gtm-strategy, differing in 0 lines, and is treated as a copy.

Marketing and SEO

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