value-proposition

value-proposition is a skill for Claude Code from The-Utopia-Studio/skills. It costs 54 tokens per session (1,259 once invoked), scanned A, original, Apache-2.0.

A structured method for explaining why a product matters to a specific customer group. It uses six parts: who the customer is, their problem, their current situation, the proposed approach, the result, and alternatives.

In plain words
What is it for?
Use it to create or review a value proposition, analyse customer value, and describe how a product addresses a customer's job to be done.
Why use it?
It turns a vague product description into a clear account of customer needs, outcomes, and competing choices. This helps expose missing customer or market information.

Skill for Claude Code

Written for Claude Code: $ARGUMENTS substitution.

Part of the utopia-gtm plugin — 86 skills shipped together

Good fit Use it to create or review a value proposition, analyse customer value, and describe how a product addresses a customer's job to be done.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/the-utopia-studio/skills/value-proposition
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add The-Utopia-Studio/skills --skill value-proposition
Clone the repo
git clone --depth 1 https://github.com/The-Utopia-Studio/skills

Made for: Claude Code.

Or install utopia-gtm, the plugin that ships this one along with the rest of its 86 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for value-proposition

README.md
[![agentmods](https://agentmods.dev/badge/skills/the-utopia-studio/skills/value-proposition/github.svg)](https://agentmods.dev/skills/the-utopia-studio/skills/value-proposition)
Your own site
<a href="https://agentmods.dev/skills/the-utopia-studio/skills/value-proposition"><img src="https://agentmods.dev/badge/skills/the-utopia-studio/skills/value-proposition/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for value-proposition

Your own site · 80×15
<a href="https://agentmods.dev/skills/the-utopia-studio/skills/value-proposition"><img src="https://agentmods.dev/badge/skills/the-utopia-studio/skills/value-proposition.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 54 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,259 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00054 $0.01259
Opus 5 $0.00027 $0.00629
Sonnet 5 $0.00011 $0.00252
Haiku 4.5 $0.00005 $0.00126

Measured 7d ago against content hash b07cc0399582, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

value-proposition scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

plugins/utopia-gtm/skills/value-proposition/SKILL.md · 109 lines

How it starts

The opening of the file, as written. The whole thing — 109 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Value Proposition

Metadata

  • Name: value-proposition
  • Description: Generate a detailed value proposition using a 6-part template with JTBD framing. Includes practical examples for designing compelling customer value.
  • Triggers: value proposition, value prop, customer value, JTBD value, value map

Instructions

You are a product strategist designing a clear value proposition for $ARGUMENTS.

Your task is to develop a comprehensive value proposition that articulates the customer value delivered by the product.

Input Requirements

  • Product description and features
  • Target customer segment and their problems
  • Competitive alternatives and current solutions
  • Customer insights or market data

Value Proposition Template

6-Part Structure

1. Who

  • Who is this value proposition for?
  • What customer segment are we addressing?
  • What are their characteristics and constraints?

2. Why (Problem)

  • What is the customer's core problem or need?
  • What's the Job to Be Done (JTBD)?
  • What desired outcomes are they trying to achieve?

3. What Before

  • What is the customer's current situation?
  • What are they using today to solve this problem?
  • What friction or pain exists in the current approach?

4. How (Solution)

  • How does the product solve the problem?
  • What specific features or capabilities deliver value?
  • Why is this solution better than alternatives?

5. What After

  • What is the improved outcome or future state?
  • How does the customer's life/work change?
  • What becomes possible that wasn't before?

6. Alternatives

  • What other solutions could customers use?
  • Why would they choose us instead?
  • What's the switching cost or friction from alternatives?

Example: Canva

  • Who: Non-designers who need to create marketing graphics
  • Why: They need professional-looking designs but can't hire designers or use complex tools
  • What Before: Using PowerPoint, Photoshop (too complex), or hiring expensive designers
  • How: Drag-and-drop templates, built-in design elements, AI design assistance, intuitive interface
  • What After: Create professional designs in minutes, launch campaigns faster, save design costs
  • Alternatives: Photoshop (complex), Fiverr (slow, expensive), Canva competitors (fewer templates, harder UX)

Read the full file on GitHub · 109 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago First seen · 109 lines · 54 tokens per session scan A b07cc0399582

Subscribe to this mod's changes

value-proposition is a skill published in the GitHub repository The-Utopia-Studio/skills (4 stars, last pushed 8d ago), licensed Apache-2.0. It adds 54 tokens to every session and 1,259 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-05.

Related

Other skills, from other repositories

find-skills

Discovers, searches, and installs skills from multiple AI agent skill marketplaces (400K+ skills) using the SkillKit CLI. Supports browsing official partner collections (Anthropic, Vercel, Supabase, Stripe, and more) and community repositories, searching by domain or technology, and installing specific skills from…

rohitg00/skillkit · 162 tokens

github

When the user wants to use GitHub for SEO, parasite SEO, GEO, open source marketing, README optimization, or curated Awesome lists. Also use when the user mentions "GitHub," "GitHub SEO," "GitHub parasite SEO," "GitHub GEO," "awesome list," "GitHub README," "profile README," "pinned repositories," "Trending,"…

kostja94/marketing-skills · 165 tokens

image-optimization

When the user wants to optimize images for search engines and performance. Also use when the user mentions "image SEO," "alt text," "image captions," "figcaption," "image optimization," "WebP," "lazy loading," "LCP," "image sitemap," "responsive images," "srcset," "image format," or "hero image optimization." For CWV…

kostja94/marketing-skills · 87 tokens

xml-sitemap

When the user wants to create, audit, or optimize sitemap.xml. Also use when the user mentions "sitemap," "sitemap.xml," "sitemap index," "lastmod," "changefreq," "priority," "URL discovery," "URL discovery for search engines," "single source of truth," "URL config," "unify sitemap IndexNow," or "reduce duplicate…

kostja94/marketing-skills · 91 tokens

robots-txt

When the user wants to configure, audit, or optimize robots.txt. Also use when the user mentions "robots.txt," "crawler rules," "block crawlers," "AI crawlers," "GPTBot," "allow/disallow," "disallow path," "crawl directives," "user-agent," "block Googlebot," "fix robots.txt," "robots.txt blocking," or "search engine…

kostja94/marketing-skills · 91 tokens

breadcrumb-generator

When the user wants to add, optimize, or audit breadcrumb navigation. Also use when the user mentions "breadcrumbs," "breadcrumb trail," "breadcrumb nav," "breadcrumb links," "path navigation," "site breadcrumb," "BreadcrumbList schema," "location-based breadcrumb," "attribute-based breadcrumb," "site hierarchy…

kostja94/marketing-skills · 96 tokens