content-dna

content-dna is a skill for Claude Code, Codex from TheMattBerman/openclaw-100k-posts-kit. It costs 93 tokens per session (960 once invoked), scanned A, original, MIT.

A video-analysis skill that breaks down a TikTok or Instagram video into seven parts, including its topic, opening, story, visuals, and audio.

In plain words
What is it for?
Use it to analyse a video link and, when requested, create adapted ideas for a chosen niche and writing voice.
Why use it?
It explains which reusable elements may have helped a video work, so you can adapt the underlying structure without copying the original video.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/themattberman/openclaw-100k-posts-kit/content-dna
Any agent
npx skills add TheMattBerman/openclaw-100k-posts-kit --skill content-dna
Clone the repo
git clone --depth 1 https://github.com/TheMattBerman/openclaw-100k-posts-kit

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for content-dna

README.md
[![agentmods](https://agentmods.dev/badge/skills/themattberman/openclaw-100k-posts-kit/content-dna.svg)](https://agentmods.dev/skills/themattberman/openclaw-100k-posts-kit/content-dna)
Your own site
<a href="https://agentmods.dev/skills/themattberman/openclaw-100k-posts-kit/content-dna"><img src="https://agentmods.dev/badge/skills/themattberman/openclaw-100k-posts-kit/content-dna.svg" alt="Measured on agentmods" height="20"></a>
Per session 93 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 960 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00093 $0.00960
Opus 5 $0.00046 $0.00480
Sonnet 5 $0.00019 $0.00192
Haiku 4.5 $0.00009 $0.00096

Measured 5d ago against content hash 3add260a3203, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-05, from the pricing page.

Security

Grade A, and why

content-dna scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

The scan reads SKILL.md. This mod also ships 2 executable files (scripts/analyze.py, scripts/content-dna.sh), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/content-dna/SKILL.md · 108 lines

How it starts

The opening of the file, as written. The whole thing — 108 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Content DNA

Reverse-engineer what made a video work. Seven dimensions, structured output, portable bricks you can adapt.

Usage

Single video

/content-dna https://www.tiktok.com/@creator/video/123

With adaptation for your niche

/content-dna https://www.tiktok.com/@creator/video/123 --adapt --niche "AI marketing"

With explicit voice choice

/content-dna https://www.tiktok.com/@creator/video/123 --adapt --niche "pet brand" --voice-mode analysis
/content-dna https://www.tiktok.com/@creator/video/123 --adapt --niche "pet brand" --voice-mode personal
/content-dna https://www.tiktok.com/@creator/video/123 --adapt --niche "pet brand" --brand /path/to/client-voice.md --voice-mode brand

Shell

bash ~/clawd/skills/content-dna/scripts/content-dna.sh \
  --url "VIDEO_URL" \
  --adapt \
  --niche "AI marketing"

What You Get

7 Dimensions:

  1. Topic — what the video is about at a high level
  2. Angle — the specific take that makes it unique
  3. Hook Structure — visual hook + text on screen + spoken opening line
  4. Story Structure — beat-by-beat narrative
  5. Visual Format — talking head / split-screen / green screen / etc
  6. Key Visuals — the specific shots that carry the idea
  7. Audio — VO style, pacing, music, sound design

Performance Layer:

  • Primary driver + secondary driver
  • Engagement type: debate / utility / inspiration / entertainment / FOMO
  • Why comments were high

Strategic Readouts:

  • Brick name
  • Brick definition
  • One-paragraph explanation of why it worked
  • Plain-English takeaway: Use this when...

Portable Bricks:

  • The reusable mechanical elements (rated high/medium/low portability)
  • Why each transfers to other niches

Adapted Concepts (with --adapt):

  • 3 ready-to-brief concepts for your niche
  • Each uses a different portable brick
  • Written in the selected output voice
  • Keep source niche and output voice separate when needed

How It Works

  1. ScrapeCreators fetches video metadata + transcript (if available)
  2. Cover image + metadata sent to Gemini Flash 3 via OpenRouter
  3. Gemini returns structured JSON with the 7-dimension breakdown + performance layer + brick analysis + adapted concepts
  4. The script prints a human-readable markdown-style breakdown for chat use and saves the enriched JSON to ~/clawd/workspace/content-dna/outputs/

Read the full file on GitHub · 108 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 108 lines · 93 tokens per session scan A 3add260a3203

Subscribe to this mod's changes

content-dna is a skill published in the GitHub repository TheMattBerman/openclaw-100k-posts-kit (20 stars, last pushed 5mo ago), licensed MIT. It adds 93 tokens to every session and 960 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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