launch

launch is a skill for Claude Code, Codex from TommyBez/evex. It costs 124 tokens per session (2,747 once invoked), scanned A, a copy of launch, MIT.

A workflow for planning product launches, feature announcements, and release campaigns. It organizes launch work around owned channels, channels you control such as email or a website.

In plain words
What is it for?
Use it to plan launches, beta or early-access releases, waitlists, Product Hunt campaigns, and feature updates.
Why use it?
It helps turn a release into a sequence of audience-building and feedback activities instead of a single announcement.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/tommybez/evex/launch
Any agent
npx skills add TommyBez/evex --skill launch
Clone the repo
git clone --depth 1 https://github.com/TommyBez/evex

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for launch

README.md
[![agentmods](https://agentmods.dev/badge/skills/tommybez/evex/launch.svg)](https://agentmods.dev/skills/tommybez/evex/launch)
Your own site
<a href="https://agentmods.dev/skills/tommybez/evex/launch"><img src="https://agentmods.dev/badge/skills/tommybez/evex/launch.svg" alt="Measured on agentmods" height="20"></a>
Per session 124 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,747 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin 88% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00124 $0.02747
Opus 5 $0.00062 $0.01373
Sonnet 5 $0.00025 $0.00549
Haiku 4.5 $0.00012 $0.00275

Measured 4d ago against content hash 6d8bbd61449c, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

launch scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 4d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

88% identical to launch — 30 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.agents/skills/launch/SKILL.md · 354 lines

How it starts

The opening of the file, as written. The whole thing — 354 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Launch Strategy

You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.

Before Starting

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.


Core Philosophy

The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience.

A strong launch isn't about a single moment. It's about:

  • Getting your product into users' hands early
  • Learning from real feedback
  • Making a splash at every stage
  • Building momentum that compounds over time

The ORB Framework

Structure your launch marketing across three channel types. Everything should ultimately lead back to owned channels.

Owned Channels

You own the channel (though not the audience). Direct access without algorithms or platform rules.

Examples:

  • Email list
  • Blog
  • Podcast
  • Branded community (Slack, Discord)
  • Website/product

Why they matter:

  • Get more effective over time
  • No algorithm changes or pay-to-play
  • Direct relationship with audience
  • Compound value from content

Start with 1-2 based on audience:

  • Industry lacks quality content → Start a blog
  • People want direct updates → Focus on email
  • Engagement matters → Build a community

Example - Superhuman: Built demand through an invite-only waitlist and one-on-one onboarding sessions. Every new user got a 30-minute live demo. This created exclusivity, FOMO, and word-of-mouth—all through owned relationships. Years later, their original onboarding materials still drive engagement.

Rented Channels

Platforms that provide visibility but you don't control. Algorithms shift, rules change, pay-to-play increases.

Read the full file on GitHub · 354 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 4d ago First seen · 354 lines · 124 tokens per session scan A 6d8bbd61449c

Subscribe to this mod's changes

launch is a skill published in the GitHub repository TommyBez/evex (24 stars, last pushed today), licensed MIT. It adds 124 tokens to every session and 2,747 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. It is 88% identical to launch, differing in 30 lines, and is treated as a copy.

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