skill-026-rsa-description-optimization

Skill 026: RSA Description Optimization

Purpose

RSAs support 4 descriptions but serve only 2 at a time. Having all 4 slots filled gives the algorithm more combinations to test and improves ad effectiveness. Unfilled description slots directly limit testing and typically result in lower Ad Strength ratings.

Data Requirements

Data Source: Standard

Standard Data:

• data/account/campaigns/*/*/ads.md - RSA descriptions, headlines, ad strength

Reference GAQL:

SELECT
  campaign.name,
  ad_group.name,
  ad_group_ad.ad.id,
  ad_group_ad.ad.responsive_search_ad.descriptions,
  ad_group_ad.ad_strength,
  ad_group_ad.status,
  metrics.impressions
FROM ad_group_ad
WHERE ad_group_ad.ad.type = 'RESPONSIVE_SEARCH_AD'
  AND ad_group_ad.status != 'REMOVED'
  AND segments.date DURING LAST_30_DAYS

Use /google-ads:get-custom for performance metrics by ad.

Analysis Steps

1. Count descriptions per RSA: Min required 2, recommended 4, max 4
2. Assess description quality: Character length utilization (80-90 char optimal), complete sentences
3. Check diversity: Different angles in each description, avoid repetitive phrasing
4. Identify missing elements: Benefits, CTAs, differentiators, social proof, offers
5. Correlate with Ad Strength: Map description count to Ad Strength rating

Thresholds

Condition	Severity
Descriptions = 2	Warning
Descriptions = 3	Info
Description < 40 characters	Warning
Duplicate descriptions	Critical
No CTA in any description	Warning

Output

Short (default):

## RSA Description Audit
**Account:** [Name] | **RSAs:** [X] | **Issues:** [Y]

### Critical ([Count])
- **[Campaign] / [Ad Group]**: [X] descriptions, duplicates found -> Replace and add [Y] more

### Warnings ([Count])
- **[Campaign] / [Ad Group]**: [X] descriptions (need [Y] more)

### Summary
| Description Count | RSAs | % |
|-------------------|------|---|
| 4 | X | X% |
| 3 | X | X% |
| 2 | X | X% |

### Recommendations
1. [Priority action]