skill-027-ad-strength-improvement

Skill 027: Ad Strength Improvement

Purpose

Ad Strength is Google's assessment of RSA quality based on relevance, quantity, and diversity of assets. RSAs rated Average or Poor receive fewer impressions and miss optimization opportunities. Improving to Good or Excellent can increase impressions by 5-15%.

Data Requirements

Data Source: Standard

Standard Data:

• data/account/campaigns/*/*/ads.md - RSA ad strength, headlines, descriptions

Reference GAQL:

SELECT
  campaign.name,
  ad_group.name,
  ad_group_ad.ad.id,
  ad_group_ad.ad_strength,
  ad_group_ad.ad.responsive_search_ad.headlines,
  ad_group_ad.ad.responsive_search_ad.descriptions,
  ad_group_ad.status,
  metrics.impressions,
  metrics.clicks,
  metrics.conversions
FROM ad_group_ad
WHERE ad_group_ad.ad.type = 'RESPONSIVE_SEARCH_AD'
  AND ad_group_ad.status = 'ENABLED'
  AND segments.date DURING LAST_30_DAYS
ORDER BY ad_group_ad.ad_strength ASC

Use /google-ads:get-custom for performance correlation analysis.

Analysis Steps

1. Categorize by Ad Strength: Excellent (optimal), Good (acceptable), Average (needs work), Poor (priority fix)
2. Diagnose issues for each below-Good RSA: Headline count, description count, duplicates, missing keyword relevance, pinning restrictions
3. Analyze improvement potential: Map current assets to requirements, estimate effort vs impact
4. Correlate with performance: Compare CTR/conversion rates across Ad Strength levels
5. Prioritize by campaign importance: Focus on high-spend campaigns first

Thresholds

Condition	Severity
Ad Strength = Poor	Critical
Ad Strength = Average	Warning
>50% of RSAs below Good	Critical
High-spend campaign with Poor Ad Strength	Critical

Output

Short (default):

## Ad Strength Audit
**Account:** [Name] | **RSAs:** [X] | **Below Good:** [Y]%

### Critical (Poor) ([Count])
- **[Campaign] / [Ad Group]**: Headlines [X]/15, Descriptions [Y]/4 -> Add [Z] headlines, [W] descriptions

### Warnings (Average) ([Count])
- **[Campaign] / [Ad Group]**: [Specific issue] -> [Fix]

### Distribution
| Ad Strength | Count | % |
|-------------|-------|---|
| Excellent | X | X% |
| Good | X | X% |
| Average | X | X% |
| Poor | X | X% |

### Recommendations
1. [Priority action with time estimate]