skill-033-dynamic-keyword-insertion-review

Skill 033: Dynamic Keyword Insertion Usage Review

Purpose

Dynamic Keyword Insertion (DKI) automatically inserts triggering keywords into ad copy, increasing relevance. However, improper DKI creates awkward, unprofessional, or policy-violating ads. This review ensures DKI is used strategically and identifies potential issues.

Data Requirements

Data Source: Standard

Standard Data:

• data/account/campaigns/*/*/ads.md - RSA ad copy (check for DKI syntax)
• data/account/campaigns/*/*/keywords.md - Keywords that might trigger DKI

Reference GAQL:

SELECT
  campaign.name,
  ad_group.name,
  ad_group_ad.ad.id,
  ad_group_ad.ad.responsive_search_ad.headlines,
  ad_group_ad.ad.responsive_search_ad.descriptions,
  ad_group_ad.status
FROM ad_group_ad
WHERE ad_group_ad.ad.type = 'RESPONSIVE_SEARCH_AD'
  AND ad_group_ad.status != 'REMOVED'

Use /google-ads:get-custom if you need to filter by specific campaigns.

Analysis Steps

1. Identify DKI usage: Search for {KeyWord:...} syntax variants in ads
2. Check implementation: Correct capitalization ({KeyWord:} for Title Case), default text present, character limit accommodates longest keyword
3. Evaluate keyword compatibility: Flag keywords too long (overflow), awkward phrasing, competitor names, sensitive terms
4. Assess ad group suitability: Tight themes = DKI works well, broad/varied = DKI risky
5. Preview DKI results: Simulate with actual keywords to catch issues

Thresholds

Condition	Severity
DKI without default text	Critical
Competitor keywords in DKI ad group	Critical
Keyword longer than available space	Warning
DKI with {KEYWORD:} all caps	Warning
Broad match ad group + DKI	Warning

Output

Short (default):

## DKI Usage Audit
**Account:** [Name] | **RSAs with DKI:** [X] | **Issues:** [Y]

### Critical ([Count])
- **[Campaign] / [Ad Group]**: DKI without default text: `{KeyWord:}` -> Add default
- **[Campaign] / [Ad Group]**: Competitor keyword + DKI -> Remove DKI

### Warnings ([Count])
- **[Campaign] / [Ad Group]**: Keyword "[text]" (35 chars) exceeds headline space (30 chars)

### DKI Inventory
| Ad Group | DKI Syntax | Position | Default | Status |
|----------|------------|----------|---------|--------|

### Recommendations
1. [Priority action]