skill-036-video-asset-presence

Skill 036: Video Asset Presence in PMax and Demand Gen

Purpose

Performance Max and Demand Gen serve across video placements (YouTube, Discover, Gmail). Without video assets, Google auto-generates low-quality videos from images, which typically underperform. Providing custom video assets gives control over brand messaging and improves video inventory performance.

Data Requirements

Data Source: Custom GAQL Required

Standard export does not include video asset details.

GAQL Query (video assets):

SELECT
  asset.id,
  asset.name,
  asset.type,
  asset.youtube_video_asset.youtube_video_id,
  asset.youtube_video_asset.youtube_video_title,
  customer_asset.status
FROM customer_asset
WHERE asset.type = 'YOUTUBE_VIDEO'

GAQL Query (PMax asset groups):

SELECT
  campaign.name,
  asset_group.name,
  asset_group_asset.asset,
  asset_group_asset.field_type,
  asset_group_asset.status
FROM asset_group_asset
WHERE campaign.advertising_channel_type = 'PERFORMANCE_MAX'
  AND asset_group_asset.field_type = 'YOUTUBE_VIDEO'

Run via /google-ads:get-custom with query name video_assets.

Analysis Steps

1. Identify video-required campaigns: Performance Max (highly recommended), Demand Gen (strongly recommended), Video (required), App
2. Inventory video assets: Count by campaign, note specifications (duration, aspect ratio)
3. Check specifications: Duration 10-60s (15-30s optimal), aspect ratios (16:9 horizontal, 9:16 vertical, 1:1 square)
4. Assess coverage: Each PMax asset group should have videos, identify those relying on auto-generated
5. Evaluate diversity: Different lengths, multiple aspect ratios, varied messaging

Thresholds

Condition	Severity
PMax campaign without videos	Critical
Demand Gen without videos	Critical
Asset group without videos	Warning
Only horizontal videos (no 9:16 or 1:1)	Warning
Video > 60 seconds	Warning

Output

Short (default):

## Video Asset Audit
**Account:** [Name] | **PMax/DemandGen:** [X] | **Without Videos:** [Y]

### Critical ([Count])
- **[Campaign]** (PMax): 0 videos -> Upload 16:9 + 9:16 + 1:1 (15-30s each)

### Warnings ([Count])
- **[Campaign]**: Only horizontal videos -> Add vertical (9:16)

### Coverage
| Campaign Type | Campaigns | With Videos | Status |
|---------------|-----------|-------------|--------|
| Performance Max | X | X | OK/Missing |
| Demand Gen | X | X | OK/Missing |

### Recommendations
1. [Priority action]