What is skill-043-daily-budget-to-cpa-ratio-check?

A check of whether an advertising campaign’s daily budget is five to ten times its target or actual CPA. CPA means the average cost to obtain one conversion.

Use it to review enabled campaigns, calculate budget-to-CPA ratios, and recommend budget changes using campaign and recent performance data.

It identifies budgets that may be too small for Smart Bidding, Google’s automated bid optimization system, to test and learn effectively.

skill-043-daily-budget-to-cpa-ratio-check — Skill for Claude Code by T

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add TrueClicks/claude-plugins --skill skill-043-daily-budget-to-cpa-ratio-check

Clone the repo

git clone --depth 1 https://github.com/TrueClicks/claude-plugins

Made for: Claude Code.

Or install google-ads, the plugin that ships this one along with the rest of its 52 skills, 4 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/trueclicks/claude-plugins/skill-043-daily-budget-to-cpa-ratio-check/github.svg)](https://agentmods.dev/skills/trueclicks/claude-plugins/skill-043-daily-budget-to-cpa-ratio-check)

Your own site

<a href="https://agentmods.dev/skills/trueclicks/claude-plugins/skill-043-daily-budget-to-cpa-ratio-check"><img src="https://agentmods.dev/badge/skills/trueclicks/claude-plugins/skill-043-daily-budget-to-cpa-ratio-check/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/trueclicks/claude-plugins/skill-043-daily-budget-to-cpa-ratio-check"><img src="https://agentmods.dev/badge/skills/trueclicks/claude-plugins/skill-043-daily-budget-to-cpa-ratio-check.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 38 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 747 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00038	$0.00747
Opus 5	$0.00019	$0.00374
Sonnet 5	$0.00008	$0.00149
Haiku 4.5	$0.00004	$0.00075

Measured 12d ago against content hash ae31d3b7c8ef, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

skill-043-daily-budget-to-cpa-ratio-check scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/google-ads/skills/skill-043-daily-budget-to-cpa-ratio-check/SKILL.md · 85 lines

How it starts

The opening of the file, as written. The whole thing — 85 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Skill 043: Daily Budget-to-CPA Ratio Check

Purpose

Smart Bidding algorithms need sufficient daily budget to test bids, gather conversion data, and optimize effectively. Google recommends daily budgets of at least 5-10x the target CPA. This skill identifies campaigns with budget-to-CPA ratios below recommended thresholds and provides budget adjustment recommendations.

Data Requirements

Data Source: Standard

Standard Data:

data/account/campaigns/*/campaign.md - Budget, Target CPA, bidding strategy
data/performance/campaigns/*/campaign_metrics_30_days.md - Actual CPA, conversions, spend

Reference GAQL:

SELECT
  campaign.id,
  campaign.name,
  campaign_budget.amount_micros,
  campaign.bidding_strategy_type,
  campaign.target_cpa.target_cpa_micros,
  metrics.cost_micros,
  metrics.conversions,
  metrics.average_cpc,
  campaign.status
FROM campaign
WHERE campaign.status = 'ENABLED'
  AND segments.date DURING LAST_30_DAYS

Use /google-ads:get-custom if you need target CPA values not in standard export.

Analysis Steps

Calculate budget-to-CPA ratios: Using Target CPA: Ratio = Daily Budget / Target CPA. Using Actual CPA: Ratio = Daily Budget / (30-day Cost / 30-day Conversions).
Apply ratio thresholds: <2x = Critical (severely constrained), 2-5x = Low (limited optimization), 5-10x = Adequate, 10-20x = Good, >20x = Excellent.
Assess Smart Bidding eligibility: Cross-reference ratio with bidding strategy type and conversion volume.
Identify ROAS equivalent issues: For Target ROAS campaigns, check budget supports 5-10 conversions/day at target efficiency.
Calculate recommended budgets: Minimum = CPA * 5, Recommended = CPA * 10.

Thresholds

Condition	Severity
Ratio <2x + Smart Bidding	Critical
Ratio 2-3x + Smart Bidding	High
Ratio 3-5x + Smart Bidding	Warning
Conv/day <1 at current budget	Warning
Ratio <5x + Manual CPC	Info
Ratio >20x + low spend	Info

Read the full file on GitHub · 85 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

12d ago First seen · 85 lines · 38 tokens per session scan A ae31d3b7c8ef

Subscribe to this mod's changes

skill-043-daily-budget-to-cpa-ratio-check is a skill published in the GitHub repository TrueClicks/claude-plugins (2 stars, last pushed 2mo ago), licensed MIT. It adds 38 tokens to every session and 747 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Analytics and metrics Marketing and SEO

systematic-debugging

Use when encountering any bug, test failure, or unexpected behavior, before proposing fixes.

obra/superpowers · 21 tokens

local-ai-agents

Build local-first AI agents that run entirely on a developer workstation with Microsoft Foundry Local and Qwen function-calling models. Covers Small Language Models (SLMs), the OpenAI-compatible local endpoint, sandboxed local tools, local RAG with Chroma, local MCP servers, hybrid cloud/local routing, and the…

microsoft/ai-agents-for-beginners · 200 tokens

next-cache-components-adoption

Turn on Cache Components in a Next.js app and resolve the blocking routes it surfaces. Use when the user wants to enable, adopt, or migrate to Cache Components, flip the cacheComponents flag, work through a flood of blocking-prerender / instant validation errors, run the cache-components-instant-false codemod, or…

vercel/next.js · 95 tokens

chat-pet-sprite-creation

Use when creating or changing VS Code chat pet sprite art, sprite sheets, state animations, eye treatments, Stable/Insiders variants, or pet transitions under src/vs/workbench/contrib/chat/browser/widget/media/chatPet.

microsoft/vscode · 53 tokens

cpu-profile-analysis

Analyze V8/Chrome CPU profiles (.cpuprofile) and DevTools trace files (Trace-.json). Use when: profiling performance, investigating slow functions, comparing code paths, finding bottlenecks, analyzing timeToRequest, understanding call trees from sampling profiler data, analyzing layout/paint/rendering, investigating…

microsoft/vscode · 71 tokens

insight-error-page

Write or audit an insight-kind error page for the Next.js dev overlay. Use when creating a new errors/ .mdx page, auditing an existing one, or checking that a page matches the framework fix cards. Covers page structure, title alignment, FixCard cards with Copy prompt button, code snippets, terminology verification…

vercel/next.js · 83 tokens