skill-082-product-feed-title-optimization

Skill 082: Product Feed Title Optimization

Purpose

Audit product feed titles to ensure they follow the Brand + Product Type + Key Attributes format. Well-structured titles improve search relevance, click-through rates, and product visibility in Shopping and Performance Max campaigns.

Data Requirements

Data Source: Custom GAQL Required

The standard export does not include detailed product feed data.

GAQL Query:

SELECT
  campaign.name,
  campaign.advertising_channel_type,
  segments.product_title,
  segments.product_brand,
  segments.product_type_l1,
  segments.product_type_l2,
  metrics.impressions,
  metrics.clicks,
  metrics.conversions
FROM shopping_performance_view
WHERE campaign.advertising_channel_type IN ('SHOPPING', 'PERFORMANCE_MAX')
  AND segments.date DURING LAST_30_DAYS
  AND metrics.impressions > 0
ORDER BY metrics.impressions DESC
LIMIT 1000

Run via /google-ads:get-custom with query name product_titles.

Note: Full product feed data requires Merchant Center access.

Analysis Steps

1. Extract product titles: Pull titles from shopping_performance_view.
2. Analyze title structure: Check for Brand at start, Product Type, Key Attributes.
3. Pattern detection: Identify missing brand, generic titles, keyword stuffing.
4. Performance correlation: Compare CTR of well-structured vs poorly-structured titles.

Thresholds

Condition	Severity
Title missing brand name	Critical
Title < 30 characters	Critical
Contains SKU/internal codes	Critical
Brand at end of title	Warning
Missing product type	Warning
Title > 150 characters (truncation)	Warning
No attributes (color/size)	Info

Output

Short (default):

## Product Feed Title Audit

**Account:** [Name] | **Products Analyzed:** [X] | **Issues:** [Y]

### Title Structure Summary
| Quality | Products | % |
|---------|----------|---|
| Excellent (Brand + Type + Attrs) | [X] | [%] |
| Fair (Brand + Type) | [X] | [%] |
| Poor (Missing elements) | [X] | [%] |

### Critical ([Count])
- **[Product Title]**: Missing brand -> Add "[Brand] [Title]"

### Recommendations
1. [Priority action]
2. [Secondary action]