skill-106-ga4-google-ads-integration

Skill 106: GA4 to Google Ads Integration

Purpose

Confirm GA4 is properly linked with bidirectional data flow, audiences syncing, and key events imported as conversions. Misaligned platforms create conflicting data that undermines analysis and optimization.

Data Requirements

Data Source: Standard + Custom GAQL

Standard Data:

• data/account/account_summary.md - GA4 linkage status
• data/account/conversion_actions.md - Conversion sources

Reference GAQL:

SELECT
  conversion_action.name,
  conversion_action.type,
  conversion_action.origin,
  conversion_action.status
FROM conversion_action
WHERE conversion_action.status = 'ENABLED'

Use /google-ads:get-custom to verify conversion action sources.

Analysis Steps

1. Verify Account Linkage: Check for GA4 connection in account summary
2. Assess Data Sharing: Verify auto-tagging enabled, bidirectional sharing active
3. Review Imported Conversions: Identify GA4 events imported as conversions
4. Evaluate Audience Sync: Check if GA4 audiences are flowing to Google Ads

Thresholds

Condition	Severity
No GA4 property linked	Critical
Auto-tagging disabled	Critical
GA4 linked but no conversions imported	Warning
Duplicate tracking (GA4 + Ads tag for same action)	Warning
GA4 audiences not syncing	Warning

Output

Short (default):

## GA4 Integration Audit
**Account:** [name] | **GA4 Linked:** [Yes/No] | **Auto-Tagging:** [On/Off] | **Issues:** [count]

### Critical
- **Auto-tagging disabled** - Enable for proper attribution
- **No GA4 property linked** - Missing cross-platform data

### Warnings
- **Duplicate conversion tracking** - [action] tracked by both GA4 and Ads tag
- **No GA4 audiences syncing** - Check sharing settings

### Recommendations
1. Enable auto-tagging in Google Ads account settings
2. Link GA4 with bidirectional data sharing
3. Choose single conversion source (recommend GA4) to avoid duplicates