skill-119-auto-applied-recommendations-review

Skill 119: Auto-Applied Recommendations Review

Purpose

Audit and manage Google's auto-applied recommendations to prevent unwanted changes and maintain account control. Unreviewed auto-apply can add irrelevant keywords, change bidding, or expand targeting.

Data Requirements

Data Source: Custom GAQL Required

GAQL Query - Change History:

SELECT
  change_event.change_date_time,
  change_event.change_resource_type,
  change_event.change_resource_name,
  change_event.client_type,
  change_event.user_email,
  change_event.resource_change_operation,
  change_event.client_type
FROM change_event
WHERE change_event.change_date_time DURING LAST_14_DAYS
  AND change_event.client_type IN ('GOOGLE_ADS_RECOMMENDATIONS', 'GOOGLE_ADS_RECOMMENDATIONS_SUBSCRIPTION')
LIMIT 100

GAQL Query - Pending Recommendations:

SELECT
  recommendation.type,
  recommendation.campaign
FROM recommendation

Run via /google-ads:get-custom with query name auto_apply_audit.

Analysis Steps

1. Identify Auto-Applied Changes: Filter for GOOGLE_ADS_RECOMMENDATIONS_SUBSCRIPTION (auto-applied) vs GOOGLE_ADS_RECOMMENDATIONS (manually accepted)
2. Categorize by Risk Level: High-risk (keywords, bidding, targeting) vs. low-risk
3. Audit Recent Changes: Review what was auto-applied in last 14 days
4. Check Current Settings: Identify which auto-apply types are enabled

Thresholds

Condition	Severity
High-risk auto-apply enabled (keywords, bidding)	Critical
>10 auto-applied changes in 30 days	Warning
Auto-applied keyword additions	Warning
Auto-applied bidding strategy changes	Critical

Output

Short (default):

## Auto-Applied Recommendations Audit
**Account:** [name] | **Auto-Applied (30d):** [count] | **High-Risk Enabled:** [Yes/No]

### Critical - Disable Immediately
- **Add keywords** - Auto-apply enabled
- **Upgrade to Smart Bidding** - Auto-apply enabled

### Recent Auto-Applied Changes
| Date | Type | Entity | Review |
|------|------|--------|--------|
| [date] | [type] | [entity] | [Revert?] |

### Recommendations
1. Disable high-risk auto-apply: keywords, bidding, targeting expansion
2. Review and revert [count] recent changes
3. Set up weekly change history monitoring